Sales Planner
Job Summary
Job Description
The Sales Planner will work in partnership with the Sales team to understand client objectives and needs, develop a strong understanding of WebMD media products, assist the Sales team with RFPs and client-facing decks, plan and reserve media, obtain creative/3rd party tags, develop internal relationships and effectively communicate program details to internal operation teams, provide ongoing campaign management to ensure revenue is maximized, and perform analysis & optimizations to ensure proper delivery of contracted goals, program pacing, and reporting. The role requires a proactive, results-oriented individual with strong customer service skills.
Must have:
- Ability to multi-task and function well under pressure
- Understanding of third-party advertising tags and reporting
- Proactive, results-oriented with strong customer service skills
- 1-3 years’ experience in media planning
- Proficiency in Microsoft excel
- Knowledgeable of the latest digital advertising trends
Good to have:
- Salesforce experience
- DART experience
- Sizmek experience
- Prisma experience
6 skills required
Job Details
WebMD is an Equal Opportunity/Affirmative Action employer and does not discriminate on the basis of race, ancestry, color, religion, sex, gender, age, marital status, sexual orientation, gender identity, national origin, medical condition, disability, veterans status, or any other basis protected by law.
RESPONSIBILITIES:
- Work in partnership with the Sales team to understand client objectives and needs
- Develop strong understanding of WebMD media products
- Assist Sales team with RFPs and client facing decks
- Plan and reserve media
- Obtain creative/3rd party tags
- Develop internal relationships and effectively communicate program details to internal operation teams
- Provide ongoing campaign management to ensure revenue is maximized
- Analysis & perform optimizations
- Proper delivery of contracted goals/ program pacing and reporting
QUALIFICATIONS:
- Ability to multi-task and function well under pressure and tight delivery timeframes
- Understanding of third-party advertising tags and reporting
- Proactive, results-oriented with strong customer service skills
- 1-3 years’ experience in agency or publisher environment with media planning responsibilities
- Proficiency in Microsoft excel
- Knowledgeable of the latest digital advertising trends and online media
- Salesforce, DART, Sizmek, Prisma experience a plus
Salary Range: $64,000 - $66,000
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About The Company
The WebMD Health Network includes WebMD, Medscape, MedicineNet, eMedicine, RxList, WebMDRx, Medscape Education, Frontline Medical Communications, MedSims, MediQuality, QxMD, Vitals.com, Jobson Healthcare, and WebMD Magazine. WebMD and our network of sites and mobile applications for consumers help them take an active role in managing their own health and wellness. Medscape and our network of sites and mobile applications for healthcare professionals help them improve their clinical knowledge and practice of medicine. In addition, WebMD Health Services provides customizable health and wellness solutions for employers and health plans that help them improve the health of their employee and plan participant populations.
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