Senior Manager, B2B Marketing

Who are we hiring?

The Senior Manager, B2B Marketing will lead the development and execution of the marketing initiatives that drive business growth of our sales for groups ticketing, group events, private experiences and corporate/venue buyouts events teams. This role will be responsible for crafting compelling B2B campaigns, developing high-impact sales materials and marketing strategies to a wide-range of group and events segments, tourism boards, global ticket partners, and Fortune 100 brands, event planners, corporations, and large-scale productions. As a seasoned professional you will play a pivotal role in shaping Sphere’s market-facing message and elevating perception of the venue as a transformational solution.

What will you do?

• Develop and implement B2B marketing strategies to drive corporate/venue buyouts, private events, group events and opportunities.
• Design and execute targeted marketing campaigns, leveraging digital, email, social media, and traditional channels to engage B2B audiences.
• Collaborate with the sales team to create compelling sales materials, presentations, and lead-nurturing strategies that drive conversions.
• Support the development and execution of Sphere’s go to market strategy - developing a strong value proposition and messaging framework and ensuring it’s clearly and consistently delivered across all materials, products and partnerships for groups, events, and corporate buyouts.
• Conceptualize, plan and support sales projects & programs designed to amplify awareness, preference and drive revenue. This could include activities such as owned client events, email campaigns, strategic roadshows, partnerships, promotions, and paid media.
• Develop thought leadership content, case studies, and industry insights to position the venue as a premier choice for events and buyouts.
• Grow the sales funnel and increase conversion rates by building compelling sales enablement materials, including pitch decks, presentations, sales kits, one-pagers, and case studies, to support the corporate and group sales teams.
• Build and execute multi-channel marketing campaigns (email, digital, social, events) to engage corporate clients and event planners. Manage digital touchpoints and online sales materials.
• Identify, evaluate, and prioritize relevant events, conferences, conventions, sponsorships, and awards programs against our B2B marketing strategy to maximize impact. Partner with our sales and services team to execute to increase and improve our exposure to key clients.
• Track, analyze, and report on the performance of B2B marketing initiatives to ensure ROI and we are relentlessly prioritizing our most effective channels and efforts.
• Continuously optimize messaging and materials based on sales feedback and performance data.
• Partner with internal teams, including creative, digital, and operations, to ensure seamless execution of B2B marketing initiatives.

What do you need to succeed?

• The ideal candidate will have a minimum of 8+ years of experience in B2B marketing, preferably in events, hospitality, or entertainment industries in the Las Vegas market.
• Bachelor’s degree in marketing, Business or a related field.
• Proven success in developing and executing B2B marketing strategies that drive revenue growth.
• Strong understanding of digital marketing, CRM tools, and lead generation tactics.
• In-depth knowledge of the entertainment, travel, and events industry from a sales/B2B perspective
• Ability to manage multiple projects, prioritize tasks, and work in a fast-paced environment.
• Ability to collaborate with sales teams and translate business needs into marketing solutions. Work with cross-functional teams to deliver innovative solutions/programs.
• Data-driven mindset with a track record of improving marketing effectiveness.
• Excellent copywriting, storytelling, and communication skills.
• Technical proficiency with a modern marketing-technology stack, including platforms such as MSOffice, Salesforce, and Formstack.
• Ability to demonstrate success in managing multiple tasks while under tight deadlines
• Exceptional organizational skills, attention to detail and a proactive approach to problem solving

Special Requirements

• Ability to work irregular schedule (nights, weekends, holidays) to support the sales team preparing for and during events.
• Some travel may be required.

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