Channel Trade Marketing Director

1 Year ago • 15 Years + • Marketing

Job Summary

Job Description

Haleon is a leading consumer health company focused on improving everyday health for billions through its portfolio of brands. This role is key to driving leadership in the pharmacy channel by aligning strategic vision with operational execution and financial targets. It centralizes accountability for unifying investments, optimizing trade spend, and fostering customer-centric innovation to maximize ROI and market share. The position strengthens Haleon's competitive edge by harmonizing cross-functional priorities and enabling agile decision-making, supporting scalable and compliant growth. It addresses critical gaps in strategic cohesion, investment transparency, and regional-customer alignment, positioning the pharmacy channel as a cornerstone of Haleon China’s commercial success.
Must have:
  • Bachelor's degree
  • 15+ years of sales and management experience in FMCG or Pharmacy
  • Align category strategies with pharmacy channel needs
  • Drive O2O growth strategy implementation
  • Lead customer development strategies
  • Design category management initiatives for major retailers
  • Scale CRM programs to strengthen key account partnerships
  • Manage regional G2N/ANP budget planning
  • Consolidate channel investments into a unified view
  • Partner with channel leadership to co-create customer-centric solutions
Good to have:
  • Balancing regional priorities with national objectives
  • Serving as a bridge between teams to optimize resource allocation
Perks:
  • Agile working culture
  • Inclusive environment that celebrates unique perspectives
  • Fair and equitable outcomes for everyone
  • Workplace where authentic self belongs and thrives

Job Details

Hello. We’re Haleon. A new world-leading consumer health company. Shaped by all who join us. Together, we’re improving everyday health for billions of people. By growing and innovating our global portfolio of category-leading brands – including Sensodyne, Panadol, Advil, Voltaren, Theraflu, Otrivin, and Centrum – through a unique combination of deep human understanding and trusted science. What’s more, we’re achieving it in a company that we’re in control of. In an environment that we’re co-creating. And a culture that’s uniquely ours. Care to join us. It isn’t a question.

 

With category leading brands such as Sensodyne, Voltaren and Centrum, built on trusted science and human understanding, and combined with our passion, knowledge and expertise, we’re uniquely placed to do this and to grow a strong, successful business.

 

This is an exciting time to join us and help shape the future. It’s an opportunity to be part of something special.

Objective:

  • This role is pivotal in driving Haleon’s pharmacy channel leadership by bridging strategic vision with operational execution, ensuring alignment of long-term growth ambitions with short-term financial targets.
  • It centralizes accountability for unifying investments, optimizing trade spend, and fostering customer-centric innovation to maximize ROI and market share.
  • By harmonizing cross-functional priorities and enabling agile decision-making, the role strengthens Haleon’s competitive edge in a fragmented retail landscape, directly supporting scalable, compliant growth. Its creation addresses critical gaps in strategic cohesion, investment transparency, and regional-customer alignment, positioning the pharmacy channel as a cornerstone of Haleon China’s sustainable commercial success.

Key Responsibilities

  • Category & Strategy Execution: Align category strategies (Wellness/OTC) with pharmacy channel needs, ensuring seamless execution of national shopper, brand, and channel campaigns. Drive O2O growth strategy implementation. 
  • Customer-Centric Solutions: Lead customer development strategies, design category management initiatives for major retailers, and scale CRM programs to strengthen key account partnerships. 
  • Regional Investment Oversight: Manage regional G2N/ANP budget planning and activity execution, ensuring alignment with national strategies and local market demands. 
  • Integrated Investment Management: Consolidate channel investments into a unified view, providing transparent reporting to pharmacy channel heads and regional sales managers. 
  • Cross-Functional Collaboration: Partner with channel leadership to co-create customer-centric solutions, balancing regional priorities with national objectives. 
  • Stakeholder Alignment: Serve as a bridge between category TMKT teams, regional field teams, and sales leadership to optimize resource allocation and strategic execution. 

Qualifications and skills

  • Bachelor’s degree
  • 15+ year sales and management experience in FMCG or Pharmacy

Diversity, Equity and Inclusion

At Haleon we embrace our diverse workforce by creating an inclusive environment that celebrates our unique perspectives, generates curiosity to create unmatched understanding of each other, and promotes fair and equitable outcomes for everyone.

We’re striving to create a climate where we celebrate our diversity in all forms by treating each other with respect, listening to different viewpoints, supporting our communities, and creating a workplace where your authentic self belongs and thrives.

We believe in an agile working culture for all our roles. If flexibility is important to you, we encourage you to explore with our hiring team what the opportunities are.

Care to join us. Find out what life at Haleon is really like www.haleon.com/careers/

At Haleon we embrace our diverse workforce by creating an inclusive environment that celebrates our unique perspectives, generates curiosity to create unmatched understanding of each other, and promotes fair and equitable outcomes for everyone. We're striving to create a climate where we celebrate our diversity in all forms by treating each other with respect, listening to different viewpoints, supporting our communities, and creating a workplace where your authentic self belongs and thrives. We believe in an agile working culture for all our roles. If flexibility is important to you, we encourage you to explore with our hiring team what the opportunities are.

As you apply, we will ask you to share some personal information, which is entirely voluntary. We want to have an opportunity to consider a diverse pool of qualified candidates and this information will assist us in meeting that objective and in understanding how well we are doing against our inclusion and diversity ambitions. We would really appreciate it if you could take a few moments to complete it. Rest assured, Hiring Managers do not have access to this information and we will treat your information confidentially.

Haleon is an Equal Opportunity Employer. All qualified applicants will receive equal consideration for employment without regard to race, color, national origin, religion, sex, pregnancy, marital status, sexual orientation, gender identity/expression, age, disability, genetic information, military service, covered/protected veteran status or any other federal, state or local protected class.

Important note to candidates:
 
The Haleon recruitment team will only contact you using a Haleon email account (@haleon.com). If you are not sure whether the email you received is from Haleon, please get in touch. 

Accommodation Requests

If you require a reasonable accommodation or other assistance to apply for a job at Haleon at any stage of the application process, please let your recruiter know by providing them with a description of specific accommodations you are requesting. We’ll provide all reasonable accommodations to support you throughout the recruitment process and treat all information you provide us in confidence.

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About The Company

Hello. We’re Haleon. A new world-leadingconsumer healthcarecompany. Shaped by all of us. Together, we’re improving everyday health for millions of people. By growing and innovating our global portfolio of category-leading brands – including Sensodyne, Panadol,Advil, Voltaren,Theraflu, Otrivin,and Centrum – through a unique combination of deep human understanding and trusted science. What’s more, we’re achieving it in a company that we’re building together. In anenvironment thatwe’re co-creating. And a culture that’s uniquely ours. Care to join us.

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