CRM Manager - Danish Speaking

ABOUT THE ROLE

As CRM Manager for our Danish market, you will be responsible for developing and executing CRM strategies that drive customer retention, increase player lifetime value, and improve customer engagement. You’ll own the end-to-end CRM cycle for the market, using your knowledge of the Danish iGaming landscape to ensure localized, regulatory-compliant, and commercially effective campaigns.

We are a leading iGaming operator with a strong presence in multiple international markets. Our mission is to provide top-tier entertainment experiences to our players while maintaining the highest standards of integrity, compliance, and customer care. As we continue to grow, we’re looking for a driven and strategic CRM Manager to lead retention efforts for the Danish market.

You will work closely with the central CRM team, BI, Product, and Country Managers to ensure your plans are insight-driven, competitive, and aligned with broader business objectives.

YOU WILL BE RESPONSIBLE FOR:

●       Own and manage the CRM strategy for the Danish market, ensuring alignment with business goals and compliance with local regulations.

●       Plan, execute, and optimize multi-channel CRM campaigns (email, SMS, push, onsite, in-app) across the customer lifecycle – from onboarding to reactivation.

●       Leverage customer data to create segmented, personalized campaigns with measurable outcomes.

●       Collaborate with BI teams to analyze campaign performance and customer behavior; use insights to iterate and improve strategies.

●       Stay informed on market trends, competitor activities, and regulatory developments in Denmark ; translate this knowledge into CRM initiatives.

●       Champion test-and-learn approaches, A/B testing, and continuous optimization.

●       Work with design and content teams to ensure all communications are high-quality, brand-consistent, and localized effectively.

●       Monitor CRM KPIs and provide regular reporting and insights to stakeholders.

●       Be a proactive self-starter who can ideate and execute without needing heavy oversight

OUR SUCCESSFUL CANDIDATE WILL HAVE THE FOLLOWING:

ESSENTIAL SKILLS

●       Native-level Danish speaker (essential), with excellent written and verbal communication skills.

●       3+ years of CRM or Retention Marketing experience in the iGaming industry (casino, sportsbook or both).

●       Strong knowledge of the Danish iGaming market and its commercial, cultural, and regulatory environment.

●       Proven track record of delivering data-driven CRM strategies and measurable results.

●       Strong analytical skills and proficiency in CRM platforms and tools; experience with segmentation, personalization, and reporting.

●       Commercially curious – always seeking to understand what drives performance and how to improve it.

●       Ability to think strategically while also being execution-focused with attention to detail.

●       Experience with marketing automation tools and A/B testing methodologies.

●       Excellent organizational and time-management skills.

●       Comfortable working in a fast-paced, results-oriented environment.

WHO WE ARE

At the core of LeoVegas Group is Team Leo. Our culture is our foundation and is what enables us to innovate, build, and lead as we trailblaze our way through the igaming industry. We’re a team of over 2000 innovators, initiators, and groundbreakers working in a fast-paced and agile environment across 19 offices worldwide.
 

BENEFITS

●       Hybrid work policy

●       4 weeks of Workation (T&C apply)

●       Well-being allowance to support your active lifestyle

●       Private health insurance

●       Discounts across a range of retailers, gyms, bars & restaurants

●       We offer an employee assistance program that can provide help and guidance during challenging moments.

●       For non-Malta residents, we offer a relocation package with 3 weeks of accommodation and flights

JOIN US!

In our pride, we empower our teammates to find their roar and run with their wildest ideas. We don’t wait for things to happen; we pounce and make it happen!

Would you be a good fit for the Leo Pride - give us a roar!

**As our company working language is English, we’d like to see your CV in English, please**