Director of Paid Media & SEO

Onward Search is a specialized staffing and talent solutions company that helps professionals find top jobs with the nation’s leading brands. We’re hiring a Director of Paid Media & SEO for a hybrid opportunity in Dallas, TX with a fast-growing fitness brand. In this role, you’ll have a direct impact on national growth through data-driven marketing and digital strategy.

You’ll lead a full-funnel digital marketing strategy across paid media and SEO, driving acquisition, conversion, and retention. Working cross-functionally with key teams and agency partners, you'll develop innovative campaigns and scalable strategies that support brand expansion and deliver measurable results.

Director of Paid Media & SEO Responsibilities:

• Lead strategy, execution, and optimization of paid media campaigns across platforms including Google, Meta, display, video, affiliate, and programmatic.

• Own and implement a comprehensive SEO strategy (local and national) to boost organic traffic and visibility.

• Analyze campaign performance data and deliver insights to inform future strategies and executive reporting.

• Design and manage A/B testing to improve conversion rates and campaign ROI.

• Collaborate with MarTech, Analytics, Sales, and Web teams to align media and SEO efforts with broader business goals.

• Manage relationships with media agencies and platform partners to drive campaign efficiency.

• Stay current on digital trends, platform updates, and algorithm changes to maintain a competitive edge.

• Align digital strategy with key brand moments, seasonal initiatives, and product launches.

Director of Paid Media & SEO Qualifications:

• 7+ years of experience in paid media and SEO, ideally within a multi-location or franchise business.

• Proven success driving performance marketing results across digital channels.

• Expertise in Google Ads, Meta Ads, SEO tools (SEMRush, Ahrefs), Google Analytics, and media buying platforms.

• Experience working with CRM/CDP platforms (HubSpot required; Amperity or Klaviyo a plus).

• Strong analytical skills with hands-on experience using BI tools like Tableau or DOMO.

• Demonstrated ability to lead and develop high-performing marketing teams.

• Background in membership-based or wellness-focused businesses is a plus.

Perks & Benefits:

• Medical, Dental, and Vision Insurance.
• Life Insurance.
• 401(k) Program.
• Commuter Benefit.
• eLearning & Ongoing Training.
• Education Reimbursement.

*Eligibility requires working over 30 hours per week on an assignment lasting at least 10 weeks.

If you meet the qualifications and are excited about this opportunity, apply today! Our team will connect with you to discuss next steps, support you through the interview process, and advocate for your success.

About Onward Search

Onward Search is a nationwide staffing agency and talent solutions provider specializing in creative, marketing, and technology professionals. We work with our nationwide clients to continuously pipeline and fill specialized roles. As such, not all jobs contain an application deadline.

Equal Opportunity Employment

We are an equal opportunity employer. We do not discriminate based on race, color, religion, gender, sexual orientation, gender identity, national origin, age, disability, genetic information, veteran status, or any other protected category. Candidates must be at least 18 years old to be considered for employment.
EOE/M/F/D/V/SO

Inclusive Hiring Practices

We’re committed to making every part of our hiring process accessible and inclusive. If you need any accommodations or adjustments to support you during the application or interview process, please contact us at inclusivehiring@onwardsearch.com.

Employment Eligibility

In compliance with federal law, all persons hired must verify their identity and eligibility to work in the United States. We are unable to support 1099 / Corp-to-Corp / Independent Contractor arrangements. All freelancers will be hired as W2 employees.

Benefits

We offer medical, dental, and vision insurance as well as a 401(k) retirement plan to all eligible full-time temporary employees. Onward Search is a drug-free workplace.

Virtual Interview Process

To help streamline the hiring process and ensure a more flexible and accessible experience for all candidates, we’ve partnered with Apriora, a virtual interviewing platform. For select job openings, you may receive an invitation to interview with Alex, our virtual interviewer, via email at alex@onwardsearch.com.

Alex will guide you through a brief set of questions to help us better understand your background and interests. The virtual interview can be completed on your own time, and your responses will be reviewed by our recruiting team as part of the screening process.

To learn more about the platform, visit Apriora’s website.

Job Seeker Scam Alert

We’ve become aware of fraudulent recruiters impersonating Onward Search representatives to collect personal or financial information from potential job seekers. Please be vigilant and always protect your information. Learn more about potential threats and how to protect yourself by visiting our job seeker scam alert page.