Marketing Lead - Americas

Purpose of Position

Our Global Marketing Team is looking for an experienced and inspiring B2B marketer to lead our Americas marketing efforts and drive results across the US and LATAM. This role blends strategic vision with operational execution, perfect for someone who thrives on both shaping direction and actively implementing initiatives. You'll also excel at building strong teams and fostering partnerships.

You’ll lead a talented team of three Marketing Managers based in the US and Brazil – each already excellent performers, and with the right guidance and support, ready to fly. As their manager, you’ll act as a mentor, coach and strategic compass: helping them prioritize, grow in confidence and deliver campaigns that perform.

In parallel, you'll play a key cross-functional role in the region, working closely with the Regional Managing Directors and their senior leadership teams, especially in the US. Success in this role depends on your ability to navigate priorities, build consensus and collaborate with commercial and operational stakeholders to align marketing activity with regional goals.

Please note: As this position sits on a global team, due to time zone, we are only considering applicants Eastern & Central time zones at this time.

Key Tasks

• Working closely with the Head of Growth & International Marketing to provide regional insights that inform overarching growth strategy, resource allocation and priority areas for the US and LATAM.
• Act as the primary marketing lead for the Americas region, translating global strategy into locally relevant, actionable plans targeted at our key customer sets – advertisers, publishers, agencies and strategic partners
• As part of the US leadership team, you’ll collaborate closely with regional management to ensure marketing priorities are aligned to regional OKRs and commercial targets.
• Build trust and strong working relationships across the business, helping connect marketing with sales, operations and client services teams.
• Lead on the planning and hands-on execution of multi-channel marketing campaigns aimed at building brand awareness and delivering leads, ensuring that Awin is top-of-mind when customers are evaluating their affiliate network of choice.
• Support the upgrade of ShareASale clients to the Awin platform, ensuring marketing plays a key role in communicating value and facilitating a smooth transition.
• Mentor and support a team of three Marketing Managers, providing practical guidance on priorities, campaign execution, and localized delivery
• Work cross-functionally and collaboratively with channel experts (social, content, SEO, SEA, events, PR, brand, etc.) to shape and optimize campaigns.
• Champion data-informed decision-making. Working closely with our Marketing Effectiveness Manager to review campaign data across the buyer funnel and optimize campaigns to achieve objectives.
• Manage regional budget planning process, forecasting and tracking costs across the year.
• Some travel will be required within the US and occasionally LATAM

Skills & Expertise

• 8+ years in digital marketing, ideally in a generalist or integrated campaign role with a focus on results, strategy and execution.
• Deep understanding of marketing principles, techniques, and best practices across various channels, including digital marketing, content marketing and event marketing.
• Proven experience managing and mentoring high-performing marketers, ideally across multiple geographies.
• Strong commercial acumen and experience in driving SME and Enterprise leads in a B2B environment
• Demonstrated ability to manage multiple projects, ensuring successful and timely delivery
• Data-savvy, with a performance-oriented mindset and experience optimizing campaigns based on insight
• Knowledge of the affiliate marketing industry is a plus
• You’re not afraid to challenge the status quo and bring new ideas to the table
• You’re a natural coach and mentor – you thrive on helping others succeed and can bring clarity, confidence and strategic focus to a team
• You’re a thoughtful collaborator – you know how to work with different personalities, manage competing priorities and foster alignment across functions and borders.
• You thrive on getting out there, connecting with teams and clients
• You’re strong communicator – clear, confident, and persuasive, whether in writing, presenting or 1:1 conversations.
• Native written and spoken English; additional language skills in Spanish or Portuguese beneficial.

Our Offer

• Flexi-Week and Work-Life Balance: We prioritize your mental health and wellbeing, offering you a flexible four-day Flexi-Week at full pay and with no reduction to your annual holiday allowance. Competitive personal time off as well as sick days. We also offer a variety of different paid special leaves as well as various maternity/paternity for expecting parents.
• Flexi-Office: We offer an international culture and flexibility through our Flexi-Office and hybrid/remote work possibilities to work across Awin regions
• Health & Well Being: With our support and access to various initiatives and sports offers, you can devote yourself to your mental and physical well-being. We provide you with a life assurance, short-term and long-term disability. We offer comprehensive premiums for health (CareFirst BlueCross BlueShield of Maryland), dental, and vision which are 100% covered for the employee and 50% for spouses with eligibility on the first of the month after hire date.
• Welfare: Furthermore, Awin ensures your income later in life is guaranteed by giving you the opportunity to start saving for retirement by offering a 401 (k) plan with a competitive company match.
• Development: We’ve built our extensive training suite Awin Academy to cover a wide range of skills that nurture you professionally and personally, with trainings conveniently packaged together to support your overall development.
• Appreciation: Thank and reward colleagues by sending them a voucher through our peer-to-peer program

Established in 2000, Awin is proud of our dynamic, social and inclusive culture.

Like all businesses, we’ve had to adapt and nurture our culture in a virtual environment. Our virtual ‘Life @ Awin’ hub brings our colleagues from across the globe together for various social activities.

Diversity & Inclusion are paramount to us, and we proudly pursue and hire diverse team members. We champion uniqueness and authenticity; this is who we are at our core. Our network of affiliate partnerships are diverse and transparent, as are the employees powering our vision to build the world’s leading open partner ecosystem. We welcome all backgrounds, identities, and experiences. If you need support at any point in the application or interview process, please let us know.

Apply now to begin the next stage of your career at a progressive company that supports both your professional and personal development.