Senior Business Analyst (Apparel & Accessories)

At WHOOP, we're on a mission to unlock human performance and healthspan. WHOOP empowers members to perform at a higher level through a deeper understanding of their bodies and daily lives.

WHOOP is seeking a Senior Business Analyst to support the growing Apparel + Accessories team—one of the company’s most exciting and fastest-evolving segments. Since 2021, WHOOP has expanded beyond bands into high-performance garments and gear, creating new opportunities to engage members and drive value. In this role, you will leverage data to uncover insights about customer behavior, optimize inventory and merchandising strategies, and support long-term product innovation through analytics.

*This role is based in the WHOOP office located in Boston, MA. The successful candidate must be prepared to relocate if necessary to work out of the Boston, MA office.*

RESPONSIBILITIES:

• Develop and maintain automated dashboards and reporting infrastructure to track Apparel + Accessories performance across geographies, product lines, and customer segments.
• Analyze customer purchasing behavior and lifecycle trends to inform demand planning, product development, and marketing strategies.
• Integrate and validate third-party transaction and inventory data within WHOOP systems, ensuring a unified and reliable view of business performance.
• Conduct data audits and quality checks, implementing corrective actions to maintain high data integrity.
• Collaborate with marketing, product, and analytics teams to develop insights that improve retention, revenue, and member experience.
• Deliver actionable recommendations to support strategic initiatives, including assortment planning, pricing, and go-to-market decisions.

QUALIFICATIONS:

• Bachelor’s degree in Marketing, Economics, Data Analytics, Computer Science, Statistics, or a related field.
• 4–5 years of experience in business analysis, marketing analytics, or business intelligence, ideally within a consumer apparel or e-commerce environment.
• Proficiency in SQL and experience working with large datasets in cloud data platforms (e.g., Snowflake).
• Experience building dashboards and visualizations using tools such as Sigma to inform decision-making across teams.
• Strong understanding of A/B testing principles and experimentation frameworks (e.g., Eppo).
• Ability to synthesize complex data into clear, actionable insights for both technical and non-technical stakeholders.
• Self-motivated problem solver with the ability to prioritize and execute in a dynamic, fast-paced environment.
• Strong commitment to embracing and leveraging AI tools in day-to-day tasks, ensuring AI-assisted work aligns with the same high-quality standards as personal contributions.

Interested in the role, but don’t meet every qualification? We encourage you to still apply! At WHOOP, we believe there is much more to a candidate than what is written on paper, and we value character as much as experience. As we continue to build a diverse and inclusive environment, we encourage anyone who is interested in this role to apply.

WHOOP is an Equal Opportunity Employer and participates in E-verify to determine employment eligibility. It is unlawful in Massachusetts to require or administer a lie detector test as a condition of employment or continued employment. An employer who violates this law shall be subject to criminal penalties and civil liability.