Social Media Manager

Let's start with the role

As a Social Media Manager,  you will:

• Develop and implement a data-driven organic social media strategy aligned with the brand’s global and local objectives.
• Manage and optimize the content calendar, ensuring relevant, engaging, and platform-adapted posts (Instagram, X, TikTok, YouTube, Facebook, etc.).
• Execute organic campaigns focused on awareness, engagement, and community building, using Betano’s content pillars.
• Use tools like Sprout, Brandwatch, or similar to measure performance (reach, engagement, conversions) and deliver monthly reports with insights and recommendations.
• Lead the local influencer marketing strategy by identifying creators, building strategic partnerships, and boosting organic reach.
• Activate real-time content (reactive marketing), leveraging trends and key moments in sports and entertainment.
• Collaborate with Marketing, CRM, Sponsorship, and Product teams to align brand messaging across all channels.
• Contribute to the translation and localization of global content (web, app, CRM), ensuring an authentic and relevant local voice.

What you will bring:

• At least 3 years of experience in social media management and/or digital content, preferably in the entertainment, sports, or online betting industries; 
• Deep understanding of platform-specific best practices (Instagram, Meta, X, YouTube, etc.) and content formats;
• Experience with social media listening and performance tools (e.g., Sprout, Brandwatch, or similar);
• Excellent written and verbal communication skills in English; 
• Proven ability to manage complex projects, collaborate cross-functionally, and influence without direct authority;
• People management and stakeholder engagement experience is highly desirable.
• Familiarity with AI-powered content creation tools is a nice-to-have.