UGC Manager / Creative Marketing Manager

1 Month ago • All levels

Job Summary

Job Description

The UGC Manager / Creative Marketing Manager will lead the development and execution of UGC-driven influencer marketing campaigns in high-performing markets. This role involves sourcing and partnering with top creators, coordinating on-site filming days in Kyiv, and overseeing communications with creators. The manager will also write briefs and scripts, monitor social media trends, and evolve the influencer marketing playbook.
Must have:
  • Experience in marketing/production/PR/SMM.
  • Upper-intermediate level of English required.
  • Analytical mindset is a must.
  • Strong communication and negotiation skills.
Good to have:
  • Experience with apps is a plus.
  • B2C niche experience is a plus.

Job Details

Requirements

  • Experience in marketing/production/PR/SMM
  • At least upper-intermediate level of English
  • Analytical mindset
  • Strong communication and negotiation skills

Would be a plus

  • Experience with apps
  • B2C niche experience

Responsibilities

  • Lead the development and execution of UGC-driven influencer marketing campaigns focused on high-performing markets.
  • Source and partner with top creators — bloggers, influencers, and UGC specialists — across platforms to generate impactful, high-quality content
  • Coordinate and manage on-site filming days in Kyiv
  • Oversee day-to-day communications with creators to ensure timely delivery, contract compliance, and value-optimized negotiations
  • Work with the creative team to write compelling briefs and scripts that align with brand messaging and campaign objectives
  • Monitor emerging trends across social platforms to inform strategy and inspire fresh, relevant content ideas — especially in the UGC space
  • Continually evolve our influencer marketing playbook by testing new formats, approaches, and partnerships

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Boasting 250+ like-minded individuals, Gismart unites professionals with diverse expertise in entertainment, music, and tech.We foster innovative thinking, nurture each other’s strengths, collaborate as a team, and succeed as one.
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