Brand Marketing - Deputy General Manager
Job Summary
Job Description
Paytm is seeking a Deputy General Manager for Brand Marketing. The marketing team focuses on building the brand's relationship with consumers and driving effective marketing practices. Key responsibilities include developing annual marketing plans, strengthening brand positioning, creating multi-channel campaigns, leveraging consumer insights for innovation, managing media planning and performance optimization, leading strategic partnerships, and driving innovation in content and platforms. The role requires a proven track record in brand building and management, strong analytical skills, and excellent campaign planning and execution abilities.
Must have:
- 8-10 years of brand marketing experience
- 4-5 years as FMCG brand manager
- Managed ATL campaigns of 20cr+
- Proven brand building track record
- Strong consumer insights understanding
- Excellent campaign planning/execution
- Agency relationship management
- Strong analytical skills
- MBA degree
Good to have:
- Experience in consumer tech business
Perks:
- Collaborative, output-driven program
- Opportunity to improve average revenue per user
- Solid 360 feedback
- Respect earned from peers and managers
- Opportunity to create wealth
- Part of India's largest digital lending story
2 skills required
Job Details
About Us:Paytm is India's leading mobile payments and financial services distribution company. Pioneer of the mobile QR payments revolution in India, Paytm builds technologies that help small businesses with payments and commerce. Paytm’s mission is to serve half a billion Indians and bring them to the mainstream economy with the help of technology.
About the team : The marketing team at Paytm is at the forefront of building the brand’s relationship with the consumer, both existing & potential. With the ambition to add value to the brand, the team focuses on engaging and driving effective marketing practices across various channels.
Key Responsibilities :
1. Develop and execute annual marketing plans to drive business objectives
2. Build and strengthen brand positioning and architecture
3. Create multi-channel marketing campaigns to increase brand awareness and engagement
4. Leverage consumer insights to identify unmet needs and drive innovation
5. Manage media planning, campaign metrics, and performance optimization
6. Lead strategic partnerships and agency relationships
7. Drive innovation in content formats and emerging platforms
8. Leverage consumer insights, market trends, and data analysis to inform marketing decisions.
9. Manage media planning, campaign metrics, and performance optimization
11. Lead strategic partnerships and collaborations to amplify brand reach and impact
12. Develop and maintain relationships with internal stakeholders, agencies, and external partners
13. Conceptualize and execute high-impact communication campaigns across digital and offline channels.
Required Skills:
1. 8-10 years of experience in brand marketing, with experience in consumer tech business is a plus.
2. 4-5 years as FMCG brand manager (not trade or sales) is a must.
3. Should have managed 20cr and above ATL brand campaigns.
4. Proven track record of building and managing brands.
5. Strong understanding of consumer insights and market trends
6. Excellent campaign planning and execution skills
7. Ability to manage agency relationships and internal creative teams
8. Strong analytical and problem-solving skills
Education: MBA is a must.
Why join us: A collaborative output-driven program that brings cohesiveness across businesses through technology ∙ Improve the average revenue per use by increasing the cross-sell opportunities ∙ A solid 360 feedback from your peer teams on your support of their goals ∙ Respect, that is earned, not demanded from your peers and manager.
Compensation: If you are the right fit, we believe in creating wealth for you With enviable 500 mn+ registered users, 21 mn+ merchants and depth of data in our ecosystem, we are in a unique position to democratize credit for deserving consumers & merchants – and we are committed to it. India’s largest digital lending story is brewing here. It’s your opportunity to be a part of the story!
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