Chief Marketing Officer

Chief Marketing Officer will be reporting directly to the President. The Chief Marketing Officer (CMO) will be a key member of the executive team and will drive growth through new customer acquisition, retention marketing, and brand awareness. The CMO will design, own and build a marketing strategy to drive audience and increase lifetime value of customers through retention marketing efforts, establish brand recognition and consumer trust especially through third party validation.

Responsibilities

• Oversee corporate communication activities, including external and internal communications and systems
• Build the annual marketing plan & budget and manage quarterly execution and reporting for marketing impact
• Foster and build a marketing function that supports the company’s high-performance, high-creativity, and fast paced environment.
• Set clear, achievable team goals and ensure staff has resources, access, and professional development opportunities to perform at high levels
• Oversee all branding of the firm and identify other key branding opportunities to generate revenue
• Conduct market research for various regions and industries and apply strategically to business growth opportunities
• Gather and analyze data regarding website activity and provide recommendations to increase traffic
• Oversee all firm internal and external events in partnership with Business Development
• Evaluate Company culture and provide recommendations on strategic changes to accomplish Company priorities
• Assist senior leaders with the implementation of the learning and development system, as well as provide training on synching marketing and messaging with business development.
• Oversee and manage the recruiting team to assure a continued productive relationship and support of all company recruitment needs with corporate and operations.

Qualifications

• Bachelor’s degree in business, communications, or a related field from a four-Year College or university; or equivalent combination of education and experience.
• Experience creating and running departments that tie directly to ROI within the firm
• Act as a key business partner and advisor to all senior leadership
• Previous experience in writing and editing for a professional services or technical firm
• Must be a self-starter and with the ability to "roll up his / her sleeves"
• Leadership ability to grow and develop a high-performance marketing team with a proven record of success.
• High energy, passionate, ability to create and influence change, believes and lives the 'high performance culture' of SBM