Digital Optimization & CRM Manager

What you'll do:

Content Optimization:

• Optimize the quality and relevance of Sony Music Entertainment’s digital content in search algorithms and artificial intelligence.
• Collaborate with artists, managers, internal teams, and external partners for asset management.

Conversion Rate Optimization (CRO):

• Develop and execute data and digital marketing strategies to improve conversion rates for songs, artist pages, Digital Service Platforms, websites, and apps.
• Implement A/B testing, multivariate testing, and user journey analysis.

User Experience Enhancement:

• Identify and address usability issues.
• Optimize user interfaces across mobile, websites, and apps to create a seamless and engaging digital experience.

Data Analysis: Analyze user data, including web analytics, user feedback, and customer behavior, to identify optimization opportunities.

Personalization: Implement personalization strategies and CRM to deliver tailored content and experiences to different fan segments.

Reporting and Insights: Monitor and generate weekly reports on optimization efforts, highlighting key performance metrics and areas for improvement.

Who you are:

• Education: Bachelor's degree in Management Information Systems, Data Science, Digital Marketing, Engineering Management, or a related field.
• Experience: Minimum of 5 years in digital optimization, CRO, CRM, MIS, or related roles, with a proven track record of successful optimization initiatives.
• Analytical Skills: Strong data analysis skills to interpret user data and derive actionable insights.
• Technical Proficiency: Familiarity with web analytics tools (e.g., Google Analytics), A/B testing platforms (e.g., Optimizely), heatmapping tools (e.g., Hotjar), CMS platforms (e.g., SAP, ERP, YouTube), and CRM (e.g., Salesforce).
• User-Centric Focus: Deep understanding of user behavior and the ability to empathize with user needs and preferences.
• Project Management: Experience managing multiple projects simultaneously. Strong problem-solving skills, a growth mindset, and the ability to lead operational tasks independently or with a lean and agile team.
• Passion for music, entertainment, and artist and fan development.
  
  

What we give you:

• You join a vibrant global community with the opportunity to channel your passion every day
• A modern office environment designed for you, empowering you to bring your best
• Investment in your professional growth and development enabling you to thrive in our vibrant community
• The space to accelerate progress, positively disrupt and create what happens next
• We give you the platform to champion positive change, with the opportunity to contribute to our social impact, diversity, equity and inclusion initiatives
• Annual leave, medical leave and medical insurance.

Equal Opportunities

As an active part of a culturally and socially diverse society, Sony Music’s aim is that our workforce is diverse and inclusive. Sony Music is an equal opportunity employer and supports workforce diversity.

We employ, retain, promote and otherwise treat all employees and job applicants according to their merit, qualifications, competence and talent. We apply this policy without regard to any individual’s sex, race, religion, origin, age, sexual orientation, marital status, medical condition or disability.

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