Director of CRM Performance & VIP

Betsson Group is seeking a senior leader to join our Global CRM & Engagement department. Reporting directly to the Director of CRM & VIP, this is a fantastic opportunity to join a passionate team of CRM enthusiasts and make a significant impact across our global operations.

This role requires strategic vision, strong leadership, and a deep understanding of customer behaviour to drive CRM and VIP initiatives across all markets.

Key Responsibilities

Stakeholder Communication

• Provide local Managing Directors with updates on CRM and VIP performance for their market.

Strategy Alignment

• Collaborate with the Head of VIP and lifecycle leads to translate group strategy into actionable goals

• Ensure all CRM & VIP efforts align with overall group objectives

Review & Optimise

• Conduct monthly CRM & VIP business reviews with Analytics, focusing on budget investment and performance across lifecycle stages and customer segments

• Use insights to continuously improve segmentation, offers, lifecycle management, and campaign effectiveness

• Present CRM & VIP KPIs and optimisation initiatives to local Managing Directors

Automation Excellence

• Educate CRM Campaign Operations teams on the capabilities of the CRM Database Operations function

• Empower teams to leverage data and predictive models to build advanced segmentation and lifecycle automation

Audience Segmentation & Data Enhancement

• Collaborate with the Data Product and Analytics teams to enhance audience segmentation

• Support the development of machine learning models, performance dashboards, and campaign reporting tools

About You

Education

• Bachelor’s degree in a relevant field or equivalent professional experience

Experience

• 10+ years in CRM and VIP, preferably within the online gaming industry

• 5+ years in a senior leadership role managing cross-functional teams

Key Skills

• Strong background in CRM strategy, performance optimisation, and stakeholder communication

• Analytical mindset with the ability to turn data into actionable insights

• Exceptional communication and presentation skills

• Comfortable leading teams working with CRM Database Operations and SQL-based tools

• Collaborative, cross-functional approach to leadership

Desirable Skills

• Experience working with SQL and QlikSense is a plus

Why Join Betsson?

Life at Betsson is fast-paced, exciting, and full of opportunities to make an impact. If you thrive in a dynamic environment where innovation, ownership, and collaboration are celebrated, you’ll fit right in.

Join a diverse and multicultural team where your contributions drive real change across a global business.

Ready to lead and inspire?

Apply now and take the next exciting step in your CRM leadership journey.

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