Executive Director of Product Management – Marketing & Activation

Sony Pictures Television, the world’s largest independent studio, is seeking an Executive Director of Product Management – Marketing & Activation to join our Insights, Strategy & Analytics organization. Our studio produces award-winning original content for both linear networks and digital platforms. Our portfolio includes acclaimed dramas like The Night Agent, The Last of Us, and The Boys; hit comedies such as Twisted Metal and Cobra Kai; and iconic unscripted series like Jeopardy! Wheel of Fortune, and American Idol. 

In this leadership role, you will lead data app product builds for the Marketing & Activation organizations at Sony Pictures Entertainment. You will be responsible for defining the vision, strategy, and roadmap for a suite of data-driven tools—including predictive models, visually impactful dashboards, and advanced data applications. Collaborating with stakeholders and expert analytics teams, you will help transform data into actionable insights that empower decision-making across the business.  

Key Responsibilities: 

• Define and communicate data product vision and strategy, specifically focused on the creation of business-first & business-embedded predictive models, data tools, dashboards or advanced data apps for the television production organization   

• Collaborate with marketing, media, insights & finance stakeholders to gather requirements and prioritize data product features, parameters & outputs. 

• Ensure positive & collaborative relationships with expert analytics team, exhibiting deep understanding of various analytic disciplines, from data science, data engineering, data management, BI and data automation to help bring the best expert team together for every project. 

• Oversee cross-functional product development efforts, with excellence in project management and ensure timely delivery of tools & apps. 

• Develop and maintain product roadmaps. 

• Oversee product lifecycle from concept to launch and beyond. 

• Ensure products meet business objectives and user needs. 

• Ensure positive & collaborative team unity, both with analytics leaders & business or creative leaders 

• Ensure positive relationship with the business stakeholders, exhibiting deep understanding of entertainment & marketing lifecycle and goals.  Embed where possible with stakeholder to help educate & empower data centricity and tools.  

Qualifications 

• BA, MBA, or MS in Marketing, Business, Operational Efficiency, or a related field 

• 10–12+ years of experience in product management and development, ideally in tech or entertainment 

• Proven success in managing and launching data-driven products 

• Strong leadership, communication, and collaboration skills – teamwork & “one for all” mentality is paramount 

• Experience working with analytics teams and fostering a shared ownership mindset 

• Proficient in Agile methodologies 

• Passion for creating innovative, industry-leading products 

Preferred Qualifications 

• Experience in television or film marketing strongly preferred, or a larger studio environment 

• Genuine passion for film and television 

• Executive presence with a strategic, solutions-oriented mindset 

• Excellent attention to detail and a love for problem-solving 

• Experienced in working within matrixed, global organizations 

• Outstanding visual and verbal presentation skills; comfortable delivering insights to executive audiences 

• Committed to continuous learning, innovation, and improvement