Founding Marketing Manager
Job Summary
Job Description
- 3-5 years of marketing experience in SaaS or FinTech.
- Proven track record in B2B product launches and marketing.
- Strong skills in creating scalable marketing content.
- Excellent communication skills and ability to thrive in a fast-paced environment.
- Remote-first work culture
- Flexible working hours
- Competitive salary & benefits
- Competitive equity
- Apple laptop
4 skills required
Job Details
Key Responsibilities
- Build upon the existing content, identifying key areas for growth and optimization.
- Create a robust content roadmap with the founders that is aligned with the company’s sales and marketing objectives, focusing on educating target audiences about EOR services, token grant administration, and related compliance issues.
- Develop content that supports all stages of the buyer’s journey—from awareness to consideration and decision-making.
- Establish Toku as a thought leader in the EOR and token grant administration space, creating insightful articles, white papers, webinars, and case studies.
- Produce content that addresses industry trends, regulatory changes, and key challenges in token payroll, tax compliance, and token-based compensation models.
- Collaborate with in-house experts (payroll, tax, legal) to develop thought-provoking, authoritative content.
- Use data-driven insights to create content that generates qualified leads and moves prospects through the sales funnel.
- Optimize content for SEO to increase organic search visibility, targeting specific keywords related to EOR, payroll, token grants, and crypto-native companies.
- Create high-quality, engaging content including blog posts, white papers, case studies, landing pages, email campaigns, and social media posts.
- Design and manage content calendars to ensure timely and consistent publication across various channels.
- Monitor and report on key content marketing KPIs, including traffic, engagement, lead conversion, and SEO rankings.
Qualifications
- 3-5 years of marketing experience in SaaS or FinTech.
- Proven track record in B2B product launches and marketing.
- Strong skills in creating scalable marketing content.
- Excellent communication skills and ability to thrive in a fast-paced environment.
Compensation & Benefits
- Remote-first work culture
- Flexible working hours
- Competitive salary & benefits
- Competitive equity
- Apple laptop
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About The Company
Toku creates bespoke cloud communications and customer engagement solutions to reimagine customer experiences for enterprises.
Recognised as one of the Top 230 High-Growth Companies in Asia-Pacific by the Financial Times and listed among the Top 40 Fastest Growing Companies in Singapore by The Straits Times and Statista, Toku provides an end-to-end approach. The company helps businesses navigate the complexities of global digital transformation and enhance their Customer Experience with mission-critical cloud communication solutions that deeply integrate with customer data and business processes.
Toku combines global strategic consulting expertise, bespoke technology, in-country infrastructure, local connectivity and global reach.
The business works with organisations as diverse as Singapore Airlines, foodpanda, JCDecaux, Gojek, Sony and numerous government agencies to move their communications and customer engagement to the cloud.
Whether you are a cloud-based enterprise or just starting your digital transformation journey, Toku has solutions to suit your communications and customer engagement needs.
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