Senior Director, Partner Marketing
Job Summary
Job Description
As the Senior Director, Partner Marketing, you will lead the development and execution of marketing strategies to drive joint demand generation, pipeline growth, and brand awareness through the partner ecosystem. You will be responsible for leading a team and collaborating cross-functionally to grow partner pipeline and engagement. This role requires expertise in B2B SaaS partner marketing, campaign execution, and stakeholder management to accelerate revenue through and with partners. This includes building and scaling global partner marketing programs, designing and implementing integrated marketing campaigns, equipping partners with marketing assets, creating co-marketing programs, and managing KPIs. You will also be responsible for team leadership and development.
Must have:
- 5+ years of B2B SaaS partner marketing experience
- Deep understanding of channel and strategic alliances marketing
- Expertise in joint go-to-market strategy and co-marketing campaigns
- Ability to build and manage high-performing teams
- Data-driven mindset with experience in pipeline attribution
4 skills required
Job Details
Title: Senior Director, Partner Marketing
Location: US East Coast or UK London
Location: US East Coast or UK London
Sitecore is the global leader in experience management software that combines content management, commerce, and customer insights. The Sitecore Experience Cloud™ empowers marketers to deliver personalized content in real time and at scale across every channel—before, during, and after a sale. More than 5,200 brands—including American Express, Carnival Cruise Lines, Dow Chemical, and L’Oréal—have trusted Sitecore to deliver the personalized interactions that delight audiences, build loyalty, and drive revenue.
About the Role:
As the Senior Director, Partner Marketing, you will lead the development and execution of marketing strategies that drive joint demand generation, pipeline growth, and brand awareness through our partner ecosystem including Global Alliance Partners, Solution & Program Partners, Microsoft, Agencies and other key partnerships. Reporting to the SVP of Revenue Marketing, you will be responsible for leading a team of two direct reports and collaborating cross-functionally with partner management teams, sales, and across the marketing organization, to grow partner pipeline and engagement.
This is a high-impact leadership role requiring expertise in B2B SaaS partner marketing, campaign execution, and stakeholder management to accelerate revenue through and with our partners.
What You’ll Do:
- Develop & Execute Partner Marketing Strategy: Build and scale global partner marketing programs, ensuring alignment with Sitecore’s business objectives, sales priorities, and partner go-to-market strategies.
- Go-to-Market (GTM) Planning: Design and implement integrated marketing campaigns and joint demand generation initiatives with partners to increase pipeline and revenue contribution.
- Partner Engagement & Enablement: Equip partners with marketing assets, content, and tools to drive awareness, customer acquisition, and deal acceleration.
- Co-Marketing & Joint Campaigns: Create and execute scalable co-marketing programs with partners, including leveraging MDF, across digital, events, and ABM tactics to drive customer engagement and conversions.
- Pipeline & KPI Management: Define and track key performance metrics (KPIs), including influenced pipeline, partner-sourced revenue, marketing-qualified leads (MQLs), and campaign ROI.
- Cross-Functional Leadership: Collaborate with sales, product marketing, and partner teams to align strategies, messaging, and execution for maximum impact.
- Team Leadership & Development: Manage and mentor a team of partner marketing professionals, fostering a high-performance culture and driving results.
What You Need to Succeed:
- 5+ years of experience in B2B SaaS partner marketing, with a proven track record of driving growth through global partner ecosystems.
- Deep understanding of channel, solution, and strategic alliances marketing, particularly in cloud, digital experience, and/or enterprise software markets.
- Expertise in joint go-to-market (GTM) strategy, co-marketing campaigns, and account-based marketing (ABM) with partners.
- Demonstrated ability to build and manage high-performing teams while working cross-functionally in a fast-paced environment.
- Data-driven mindset with experience in pipeline attribution, analytics, and ROI measurement.
- Excellent communication, stakeholder management, and presentation skills.
Some KPIs & Success Metrics:
- Growth in partner-influenced and partner-sourced pipeline
- Increase in joint marketing activities- marketing sourced opportunities
- Expansion of co-marketing campaigns and partner enablement adoption
- Engagement and revenue impact from Strategic partner collaborations
- Team performance and leadership impact
Why You Should Click ‘Apply’:
Sales and Customer Success are the key to our success! We are tapping into an exciting $30B market opportunity that is still very much in its infancy and feel It’s never been a better time to join Sitecore. Growth for us means growth for you and your career.
Great team and company culture! You can find out more about our company culture in the Sales and Customer Success team and our commitment to creating a diverse and inclusive workplace, on our YouTube Channel. Thanks to the work of every employee globally, Sitecore has been recognized for award-winning Culture by Comparably.
Sitecore is proud to be an equal opportunity workplace. We are committed to equal employment opportunity without unlawful regard to race, color, ancestry, religion, gender, national origin, sexual orientation, age, citizenship, marital status, disability, veteran status, or any other local legally protected characteristic.
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