Senior Field Marketing Manager

Introduction to Demandbase: 

Demandbase helps B2B companies hit their revenue goals using fewer resources. How? By using the power of AI to identify and engage the accounts and buying groups most likely to purchase. Our account-based technology unites sales and marketing teams around insights that you can understand and facilitates quick actions across systems and channels to deliver big wins. It’s flexible, scalable ABM built for you.

As a company, we prioritize both the advancement of careers and the development of world-class technology. We invest heavily in people, our culture, and the communities around us. We have offices strategically located in San Francisco and New York in the US, and Hyderabad, in India and we embrace a hybrid work model in these regions. Outside of these areas we offer a remote work option and boast a significant presence in Austin, TX, Atlanta, GA, and London, UK. Continuously lauded as a great place to work, we are Great Place to Work Certified, and have earned distinctions such as "Fortune's Best Workplaces in the Bay Area,"Best Workplaces in Technology," "Best Workplaces for Millennials," and "Best Workplaces for Parents"!

We're committed to attracting, developing, retaining, and promoting a diverse workforce. By ensuring that every Demandbase employee is able to bring a diversity of talents to work, we're increasingly capable of achieving our mission to transform the way B2B companies go to market. We encourage people from historically underrepresented backgrounds and all walks of life to apply. Come grow with us at Demandbase!

About The Role:

We’re looking for a Senior Field Marketing Manager based on the East Coast to drive high-impact programs across our North American Enterprise and Strategic accounts. While the role supports a national segment, East Coast location is important to enable easy access to key industry events and in-person engagements that frequently occur in the region. You’ll partner with sales, product, and marketing teams to create and execute strategic field campaigns that generate pipeline and deepen customer relationships.

What you’ll be doing:

• Develop and execute comprehensive field marketing strategies that align with corporate goals, regional sales objectives, and customer needs.
• Lead the planning, execution, and optimization of in-person and virtual events, such as trade shows, conferences, regional webinars, and customer meetups.
• Build and manage strong relationships with regional sales teams to understand market needs and ensure alignment on messaging, target accounts, and campaign execution.
• Leverage data and analytics to measure the success of field marketing programs and adjust tactics to maximize results.
• Collaborate with the demand generation team to create targeted lead-generation programs, content, and campaigns that drive qualified leads to sales.
• Manage marketing budgets and resources for field activities and ensure programs are delivered within budget and timeline.
• Act as the voice of the customer by gathering insights, identifying trends, and ensuring marketing strategies reflect customer pain points and priorities.
• Coordinate with creative, content, and digital marketing teams to develop region-specific messaging and collateral.
• Track and report on key performance metrics, such as lead conversion rates, event attendance, and ROI on field marketing investments.
• Stay up-to-date on industry trends, competitive landscape, and emerging marketing technologies to ensure the company remains ahead of the curve.

What we’re looking for:

• Bachelor's degree in Marketing, Business, Communications, or a related field. MBA is a plus.
• 7+ years of experience in field marketing, demand generation, or event management.
• Proven track record of planning, executing, and optimizing successful field marketing programs that drive business growth.
• Strong understanding of B2B sales and marketing processes, lead generation, and demand funnel.
• Excellent project management skills with the ability to manage multiple programs and deadlines simultaneously.
• Exceptional communication, presentation, and interpersonal skills, with the ability to influence cross-functional teams and senior leaders.
• Data-driven and results-oriented mindset with the ability to analyze campaign performance and make data-backed recommendations.
• Experience with CRM systems (e.g., Salesforce) and marketing automation tools (e.g., Marketo, HubSpot).
• Ability to work independently and collaboratively in a fast-paced, dynamic environment.
• Willingness to travel up to 35% as needed for events and regional support.
• Be physically located on the East Coast

The base compensation range, not including bonus, for this role is: $120,000 - $160,000 

Benefits:

Our benefits include options for up to 100% paid Medical and Vision premiums for employees, a flexible PTO policy, no internal meetings Fridays, as well as access to Modern Health and other mental wellness resources. Additionally, we offer eight paid holidays and two additional week-long breaks when all Demandbase employees in the US take time off simultaneously (the week of July 4th and the week of Thanksgiving). We also provide 401(k), short-term/long-term disability, life insurance, and other great benefits.

Our Commitment to Diversity, Equity, and Inclusion at Demandbase:

At Demandbase, we believe in creating a workplace culture that values and celebrates diversity in all its forms. We recognize that everyone brings unique experiences, perspectives, and identities to the table, and we are committed to building a community where everyone feels valued, respected, and supported. Discrimination of any kind is not tolerated, and we strive to ensure that every individual has an equal opportunity to succeed and grow, regardless of their gender identity, sexual orientation, disability, race, ethnicity, background, marital status, genetic information, education level, veteran status, national origin, or any other protected status. We do not automatically disqualify applicants with criminal records and will consider each applicant on a case-by-case basis.

We recognize that not all candidates will have every skill or qualification listed in this job description. If you feel you have the level of experience to be successful in the role, we encourage you to apply!

We acknowledge that true diversity and inclusion requires ongoing effort, and we are committed to doing the work required to make our workplace a safe and equitable space for all. Join us in building a community where we can learn from each other, celebrate our differences, and work together.

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