Senior Growth Marketing Manager
Job Summary
Job Description
As a Senior Growth Marketing Manager, you will be responsible for driving growth and expansion for HHAeXchange. You will develop and execute integrated campaigns, focusing on lead generation and conversion to sales opportunities, working closely with the sales and marketing teams. Key responsibilities include designing campaigns, creating content, collaborating with sales, optimizing programs, and reporting on KPIs. The role requires a collaborative and data-driven approach to improve conversion rates. The ideal candidate should have at least 5-8 years of experience in SMB SaaS, with knowledge of the home healthcare market being a plus.
Must have:
- 5-8 years of SMB SaaS experience.
- Experience in demand generation or account-based marketing.
- Experience with Salesforce, HubSpot, and other marketing tools.
- Strong writing skills for compelling campaigns.
Good to have:
- Homecare or home healthcare marketing experience.
- Experience with 6sense.
- Experience with on24.
Perks:
- Competitive health plans.
- Paid time-off.
- Company paid holidays.
- 401K retirement program with a Company elected match.
- Other company sponsored programs.
6 skills required
Job Details
HHAeXchange is the leading technology platform for home and community-based care. Founded in 2008, HHAeXchange was born out of an idea to create a fully comprehensive end-to-end homecare solution to help people who are aging or have disabilities thrive in their homes and communities. Our employees are passionate about transforming the healthcare space by building the only homecare ecosystem that fully connects patients, personal care providers, managed care organizations, and states.
We are looking for an experienced Sr Growth Marketing Manager to help take our brand to the next level of growth and expansion. In this role, you will own the growth target and partner closely with the sales team as well as the broader marketing team to develop and execute integrated growth campaigns and programs that will focus on awareness, lead generation, and the conversion to sales-ready opportunities, ultimately exceeding funnel and pipeline targets.
To perform this job successfully, an individual must be able to perform each essential job duty satisfactorily with or without reasonable accommodations. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.
Essential Job Duties
- Design, execute, measure, iterate and scale inbound and outbound integrated campaigns and programs that drive lead generation and lead nurturing, and align with sales goals. Campaigns and programs could include email, paid media, events (virtual and in-person), content, landing pages, direct mail, and more.
- Partner with the content marketing team, drive the development of high-performing, reusable demand content that educates, engages, and inspires our target buyers to action.
- Collaborate with our sales team and internal SMEs to incorporate our most important value messages that move customers along the buyer journey.
- Develop email nurture programs segmented by persona and stage of buyer journey that complement sales outreach cadences.
- Set goals and determine KPIs for tracking performance of customer expansion efforts.
- Monitor, analyze, and report KPIs to ensure marketing initiatives achieve objectives and course correct when needed.
- Continuously optimize programs and channels through experiments and A/B tests to improve conversion rates across multiple channels. Share learnings and insights with the broader marketing team.
- Partner with Sales leadership to assess our entire customer acquisition process and buyer journey to identify, champion, and drive the cross-functional execution of optimizations that will drive greater conversion and scale in the business.
- Own the results and effectively communicate projects and their outcomes to relevant stakeholders in the business.
Other Job Duties
- Other duties as assigned by supervisor or HHAeXchange leader
Travel Requirements
- Travel 10-25%, including overnight travel
Required Education, Experience, Certifications and Skills
- 5 to 8 years of SMB SaaS experience in demand generation or account based marketing required
- Homecare or home healthcare marketing experience is a big plus
- Understanding and appreciation for the big picture (market, customers, company) but also the details to execute effective growth programs
- Strong experience in supporting enterprise sales with campaigns that address specific segmentations, products, conversion goals and an intuitive buyers journey
- Proven track record of working with sales leadership to drive the right accounts and leads to sales and to align goals and initiatives across the sales and marketing teams
- Ability to set and objectively measure your efforts to drive continuous, data-driven improvement
- Creativity, strong writing skills and the ability to storyboard campaign themes and messages to develop compelling campaigns to bring to market
- A collaborative mindset – you love working with your fellow marketers and sales teams and incorporating relevant feedback
- An owner mentality – you take complete ownership of your tasks and champion efforts to get them to successful completion
- Flexibility and adaptability – you are calm and effective under pressure and can pivot quickly. You excel at prioritization and proper evaluation of situational urgency
- Focus and drive – you know what matters and apply yourself with gusto, continuously exploring how much faster you can learn and execute
- Experience with 6sense, including marketing to 6sense journey stages and managing a predictive model
- Experience with Salesforce, HubSpot, and other marketing tools
- Experience with on24 a major plus
The base salary range for this US-based, full-time, and exempt position is $125,000 - $135,000, not including variable compensation. An employee’s exact starting salary will be based on various factors including but not limited to experience, education, training, merit, location, and the ability to exemplify the HHAeXchange core values.
This is a benefits-eligible position. HHAeXchange offers competitive health plans, paid time-off, company paid holidays, 401K retirement program with a Company elected match, including other company sponsored programs.
HHAeXchange is an equal-opportunity employer. The Company offers employment opportunities to all applicants and employees without regard to race, color, religion, national origin, sex, sexual orientation, gender identity or expression, age, disability, medical condition, marital status, veteran status, citizenship, genetic information, hairstyles, or any other status protected by local or federal law.
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