The Senior Marketing Manager will be responsible for strategizing, planning, and rolling out 360 marketing campaigns across various media touchpoints. This role involves acting as the brand guardian, managing all branded assets and content, and ensuring alignment with brand principles. Responsibilities also include leading integrated media strategies across paid, owned, and earned channels, ideating and executing social and digital engagement campaigns, analyzing performance, and monitoring local market trends. The role requires managing the brand P&L, including budget allocation and spend tracking, and collaborating effectively with cross-functional and external teams. This is an individual contributor role.