SEO Specialist

About WinZO Games  

WinZO is India’s largest social gaming platform aiming at building an astronomical tech strong gaming ecosystem in India. WinZO, in a short span of time has emerged as the leanest Series C funded gaming startup in the Indian startup ecosystem. WinZO has so far raised over $100MM and handles more than 5 Bn+ micro transactions monthly, a number which is fast growing. With a vision of becoming a household name for Bharat catering to their entertainment needs through interactive engagements, Paavan Nanda (Co-Founder, WinZO, Zostel & ZO Rooms) and Saumya Singh Rathore (Co-Founder, WinZO, Ex-Chief of Staff & Growth- ZO Rooms, Zostel, Ex-Times Group), are aggressively building the platform to not just capture market opportunities but also explore and maximize potential of social interactions as consumption drivers. Both of them are putting together WinZO piece by piece using tech and data to create a transparent and unique gaming experience for its users. 

WinZO hosts 100+ games in 12+ languages, has a user base of 200 million of which 80% users consuming the app in vernacular languages. WinZO has always yearned to mentor, guide and onboard games to be culturally relevant for Bharat. It also provides opportunities for housewives to translate and earn which empowers them economically. A 150+ members strong team with stellar professionals coming from global tech giants and companies such as Google, Amazon, Flipkart, McKinsey etc, WinZO is funded and backed by global gaming and entertainment investment funds such as Griffin Gaming Partners, Maker’s Fund, Courtside Ventures, Pags Group and Kalaari. 

Our vision to create a 'Made in India for the World' tech product has taken a big leap with our global expansion in Brazil. Our recent presence at the Brazil Game Show 2023 marked a historic moment, showcasing India's prowess at a global stage. WinZO is continually working towards revolutionizing the gaming ecosystem by creating a complete entertainment package through a slew of interactive features. Speaking of the larger picture the platform is driving unique initiatives that are constantly attempting to nurture and groom developers.

WinZO Values: 

Integrity, Excellence Perseverance, Fine Judgment, Agility 

About the Role: 

SEO & ASO team owns all search engine optimization & app store optimization activities, including content strategy, link building, and keyword strategy. The goal is to maximize visibility and accelerate growth through targeted optimization strategies for both search engines and app stores. You will take charge of the complete Strategy, Planning, and Optimization. You will be working in a fast-paced environment which will require you to take initiatives with complete ownership, manage multiple projects, and drive execution with stakeholders.

What you will do: 

• Create and manage an SEO and ASO roadmap to capture a significant share of voice on Google Search and app stores for high-intent and high-volume searches, driving relevant traffic and user acquisition to the platform.
• Performing periodic technical audits on the WINZO website/pages, making short- and long-term technical SEO strategy recommendations in terms of (page load, Mobile friendly UI/UX), page speed, CWV (core web vitals) etc.
• Work closely with the cross-functional team - Product team, Tech team, Design team etc., - to achieve the overall SEO & ASO KPIs. 
• Monitor the latest SEO and ASO trends, best practices, and techniques to ensure that optimization strategies are best-in-class. 
• Create innovative content experiences that would attract and delight target audiences and set us apart from the competition. This would include coming up with mobile-first content ideas that users can read, view, watch, interact with, and share. 
• Working closely with tech teams to identify and implement standard processes and automation to bring repeatability, efficiency, and massive scale in execution.

What you should have: 

We’re looking for people with a hustler mindset, who are curious, eager to learn new things, with a passion for innovation, and work to be a little better every single day. This is not solely based on whether a candidate has previously done similar work or not. We’re looking for someone dynamic with below qualities in generous quantities to perform well in this role –

• 5 to 8 years of relevant SEO & ASO experience mandatory 
• Must be well-versed in Google Algorithm updates & app store algorithms
• Strong communication skills and ability to clearly and effectively articulate thoughts and points Solid expertise in Google Analytics or similar web analytics platform. 
• Advanced computer skills and proficient in Microsoft Office (Excel) or Google Docs/Sheets 
• Solid grasp of HTML/CSS and understanding of JavaScript.

What we offer you: 

• A flat and transparent culture with an incredibly high learning curve
• A swanky informal workspace which defines our open and vibrant work culture
• Opportunity to solve new and challenging problems with a high scope of innovation
• Complete ownership of the product and chance to conceptualize and implement your solutions
• Opportunity to work with incredible peers across departments and be a part of the Tech revolution
• Most importantly, a chance to be associated with big impact early in your career

At our core, we’re a creative company. Ideas are where we live, and we love building magical products. It’s not just about features, it’s also about how they make people feel. So, we build at the intersection of the technical and the romantic. And it all starts with people, the right team that cares deeply about our mission, values, and our users. We value diversity. We are an equal opportunity employer: we do not discriminate based on race, color, religion, gender, ethnicity, or disability status.

Download our app for a better understanding - https://www.winzogames.com/

Come join our rocketship!