Product Marketing Manager

2 Months ago • 3-3 Years • Product Management • $95,000 PA - $135,000 PA

Job Summary

Job Description

The Product Marketing Manager will be responsible for equipping go-to-market teams with messaging, content, and tools to drive customer acquisition and cross-sell opportunities. This role involves developing compelling positioning, messaging, and differentiation that resonates with target buyer personas. The position requires a strong combination of technical product knowledge and communication skills, working closely with Marketing, Sales, and Product leaders. Responsibilities include monitoring industry trends, supporting demand generation, assisting the sales team, owning competitive intelligence, and acting as a marketing SME for cloud security products.
Must have:
  • 3 years of B2B cybersecurity experience preferred
  • 3 years of B2B product marketing experience
  • Bachelor’s degree in a related field
  • Excellent oral and written communication skills
  • Collaborative mindset and problem-solving skills
Perks:
  • Health, dental, and vision coverage as of hire
  • Immediate enrollment in 401(k), HSA, and FSA plans
  • Flexible PTO policy
  • Tuition and personal enrichment reimbursement
  • Option to enroll in ID Theft Protection Program

Job Details

Whether you’re an experienced professional or just getting started, your contributions matter at Fortra. If you’re passionate about tackling meaningful challenges alongside talented team members committed to helping each other succeed, all while having lots of fun, we want to hear from you. We offer competitive benefits and salaries, personal and professional development opportunities, flexibility, and much more

At Fortra, we’re breaking the attack chain. Ready to join us? 

THE ROLE

Reporting to the Senior Product Marketing Manager for Fortra’s Data Protection team, the Product Marketing Manager is an individual contributor role that owns equipping our go-to-market teams with messaging, content, and tools that drive new customer acquisition and cross-sell opportunities. This includes developing compelling positioning, messaging, and differentiation that resonates with target buyer personas.

This position works in tight partnership with Fortra Marketing, Sales, and Product leaders. It requires a strong combination of technical product knowledge and communication skills. Technical marketing, product, sales, or support experience in B2B cybersecurity is preferred.

WHAT YOU'LL DO

  • Enable sales and marketing with messaging that resonates with target personas and clearly communicates differentiated product value
  • Ongoing monitoring and analysis of industry trends and competitive landscape
  • Support demand generation with content ideas to engage target audiences
  • Support the sales team with materials, tools, presentations, and direct assistance
  • Own competitive intelligence for our cloud security solutions, and create internal and external materials to help support the sales organization
  • Serve as the marketing SME for Fortra’s cloud security products, recently acquired from Lookout
  • Contribute to marketing, product, and sales go-to-market strategy

QUALIFICATIONS

  • Three years of experience with B2B cybersecurity preferred.
  • Three years of B2B product marketing, product management, technical sales or support experience required.
  • Bachelor’s degree in business, computer engineering, cybersecurity, or related field
  • Well-organized with strong time management skills
  • Excellent oral, written, and presentation skills
  • Collaborative mindset, comfortable working cross-functionally
  • Resourceful problem-solver to execute against strategy and drive business
  • Self-starter that thrives in dynamic, fast-paced environments
  • Eager to impact organizational success and growth

At Fortra, our compensation philosophy prioritizes fair market value and internal equity, aligning with your experience and specialized skill set.  

As a full-time, exempt employee at Fortra, you’ll enjoy a comprehensive benefits package that includes:  

  • Health, dental, and vision coverage as of hire 
  • Immediate enrollment in 401(k), HSA, and FSA plans 
  • Flexible PTO policy  
  • Tuition and personal enrichment reimbursement 
  • Option to enroll in ID Theft Protection Program   

Check out some of the of the other benefits we offer that are focused on your holistic well-being and our Diversity, Equity, and Inclusion program. 
 

Compensation

$95,000 - $135,000 USD

Visit our website to learn more about why employees choose to work for Fortra. Remember to connect with us on LinkedIn.

As an EEO/Affirmative Action Employer, all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, sexual orientation, gender identity, veteran or disability status.

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About The Company

At Fortra, we’re not just responding to cyber threats but anticipating them, planting obstacles, and breaking the attack chain. Fortra is a global cybersecurity company offering advanced offensive and defensive security solutions that deliver comprehensive protection across the cyber kill chain. Armed with a team of passionate experts driven by a shared purpose, we work together to empower our clients with the tools, intelligence, and expertise to safeguard what matters most. Fortra provides equal opportunity to all employees and applicants without regard to race, color, creed, religion, national origin, sex, sexual orientation, disability, genetic information, status as a covered veteran, age, marital status, membership or activity in a local human rights commission, status with regard to public assistance or any other protected characteristic.

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