Senior Director, Marketing - PayPal P2P & Xoom

The Company

PayPal has been revolutionizing commerce globally for more than 25 years. Creating innovative experiences that make moving money, selling, and shopping simple, personalized, and secure, PayPal empowers consumers and businesses in approximately 200 markets to join and thrive in the global economy. 

We operate a global, two-sided network at scale that connects hundreds of millions of merchants and consumers. We help merchants and consumers connect, transact, and complete payments, whether they are online or in person. PayPal is more than a connection to third-party payment networks. We provide proprietary payment solutions accepted by merchants that enable the completion of payments on our platform on behalf of our customers.

We offer our customers the flexibility to use their accounts to purchase and receive payments for goods and services, as well as the ability to transfer and withdraw funds. We enable consumers to exchange funds more safely with merchants using a variety of funding sources, which may include a bank account, a PayPal or Venmo account balance, PayPal and Venmo branded credit products, a credit card, a debit card, certain cryptocurrencies, or other stored value products such as gift cards, and eligible credit card rewards.  Our PayPal, Venmo, and Xoom products also make it safer and simpler for friends and family to transfer funds to each other. We offer merchants an end-to-end payments solution that provides authorization and settlement capabilities, as well as instant access to funds and payouts. We also help merchants connect with their customers, process exchanges and returns, and manage risk. We enable consumers to engage in cross-border shopping and merchants to extend their global reach while reducing the complexity and friction involved in enabling cross-border trade. 

Our beliefs are the foundation for how we conduct business every day.  We live each day guided by our core values of Inclusion, Innovation, Collaboration, and Wellness. Together, our values ensure that we work together as one global team with our customers at the center of everything we do – and they push us to ensure we take care of ourselves, each other, and our communities.

Job Summary:

We’re looking for a marketing leader to be the single threaded owner of one of the most strategically important and emotionally resonant categories in our portfolio—peer-to-peer (P2P) payments and global remittances. At its core, P2P is about connection: helping people move money between friends, family, and people around the world. It's also a vital engine that fuels PayPal’s broader payments ecosystem and business growth. As such, this is a direct report to the Chief Marketing Officer at PayPal.

In this role, you’ll lead global marketing for both the PayPal P2P and Xoom brands, crafting bold, insight-driven strategies that grow the P2P business and deepen customer relationships. You’ll set the vision, shape the narrative, and drive the go-to-market execution that establishes PayPal as the smartest, safest, and most trusted way to send money to anyone, anytime, anywhere.

Job Description:

Key Responsibilities:

Strategy & Impact

• Own and drive the global marketing strategy for PayPal and Xoom’s P2P business, directly accountable for category growth, user growth, and incremental value within our payments platform.
• Develop a bold, differentiated vision that elevates the role of PayPal’s P2P and remittances services in a crowded landscape, and drives meaningful growth in key geographies (domestic and international)
• Maintain a deep understanding of global trends and competition, translating insights into proactive strategies that position PayPal and Xoom as category leaders.
• Manage both brands for growth within an architecture that includes Venmo

Go-to-Market & 360 Campaigns

• Define and elevate the PayPal P2P and Xoom value propositions across diverse global audiences.
• Create scalable playbooks that enable us to go to market with speed and consistency.
• Craft emotionally compelling and trust-building messaging and creative that breaks through in a crowded category.
• Architect integrated marketing strategies and breakthrough creative campaigns in partnership with Brand, Media, Lifecycle, and Product Marketing.
• Translate product roadmaps into high-impact customer engagement moments that drive awareness, activation, and loyalty.
• Build, test, scale, and continuously optimize performance strategies anchored in KPIs, incrementality, and growth.

Audience Strategy & Ecosystem Growth

• Determine the priority countries to allocate budget and oversee local market excecution as required.
• Lead our global audience segmentation strategy for the P2P and remittance audiences and unlock new growth opportunities by identifying and activating high-value segments in key regions.
• Partner with marketing peers and product leaders across the business to develop cross-product journeys that reinforce PayPal’s ecosystem value—keeping money flowing from P2P into shopping, remittances, crypto, and beyond.
• Drive strategies that build community, loyalty, and increase customer lifetime value.

Team Building & Cross-Functional Collaboration

• Build and mentor a world-class team of marketers who eat insights for breakfast, take big swings, problem solve, and operate with accountability.
• Collaborate deeply with Product, Analytics, Legal, Comms, and Finance to drive alignment and measurable business impact.
• Serve as a trusted leader in PayPal’s broader marketing organization, helping shape the future of the brand and championing the role of P2P and remittances in our broader business strategy.

Experience & Qualifications:

• 12–15+ years of marketing experience, including 5+ years in senior leadership roles.
• Strong background in financial services, fintech, or payments; direct experience with P2P or remittance brands is a significant plus.
• Demonstrated ability to lead brand and performance marketing at global scale.
• Expertise in go-to-market strategy, audience segmentation, and full-funnel growth.
• Analytical mindset with proven success using data to shape decisions and optimize results.
• Experience building new teams or functions in dynamic, matrixed environments.

How You Operate:

• Visionary marketer and storyteller with a bias for action and experimentation.
• Authentic, collaborative leader who elevates those around them.
• Passionate about the intersection of human connection and financial empowerment—and inspired by the opportunity to build a category that truly moves people.

Subsidiary:

PayPal

Travel Percent:

15

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PayPal is committed to fair and equitable compensation practices.

Actual Compensation is based on various factors including but not limited to work location, and relevant skills and experience.

The total compensation for this practice may include an annual performance bonus (or other incentive compensation, as applicable), equity, and medical, dental, vision, and other benefits. For more information, visit https://www.paypalbenefits.com.

For the majority of employees, PayPal's balanced hybrid work model offers 3 days in the office for effective in-person collaboration and 2 days at your choice of either the PayPal office or your home workspace, ensuring that you equally have the benefits and conveniences of both locations.

Our Benefits:

At PayPal, we’re committed to building an equitable and inclusive global economy. And we can’t do this without our most important asset—you. That’s why we offer benefits to help you thrive in every stage of life. We champion your financial, physical, and mental health by offering valuable benefits and resources to help you care for the whole you.

We have great benefits including a flexible work environment, employee shares options, health and life insurance and more. To learn more about our benefits please visit https://www.paypalbenefits.com.

Who We Are:

Click Here to learn more about our culture and community.

Commitment to Diversity and Inclusion 

PayPal provides equal employment opportunity (EEO) to all persons regardless of age, color, national origin, citizenship status, physical or mental disability, race, religion, creed, gender, sex, pregnancy, sexual orientation, gender identity and/or expression, genetic information, marital status, status with regard to public assistance, veteran status, or any other characteristic protected by federal, state, or local law.  In addition, PayPal will provide reasonable accommodations for qualified individuals with disabilities.  If you are unable to submit an application because of incompatible assistive technology or a disability, please contact us at talentaccommodations@paypal.com.

Belonging at PayPal: 

Our employees are central to advancing our mission, and we strive to create an environment where everyone can do their best work with a sense of purpose and belonging. Belonging at PayPal means creating a workplace with a sense of acceptance and security where all employees feel included and valued. We are proud to have a diverse workforce reflective of the merchants, consumers, and communities that we serve, and we continue to take tangible actions to cultivate inclusivity and belonging at PayPal.

Any general requests for consideration of your skills, please Join our Talent Community.

We know the confidence gap and imposter syndrome can get in the way of meeting spectacular candidates. Please don’t hesitate to apply.