Senior Marketing Manager, Americas
Job Summary
Job Description
Fluence is a global market leader in intelligent energy storage and optimization software, transforming the energy sector for a sustainable future. This Senior Marketing Manager role will drive marketing planning, demand generation, events, and campaigns for the battery storage business in the Americas, covering the US, Canada, and Latin America. The position involves executing key marketing functions to boost brand awareness and demand, including thought leadership campaigns, digital and in-person events, and paid media. The manager will collaborate with sales, policy, growth, and communications teams to develop and implement regional marketing plans, support sales funnels, and nurture demand for energy storage solutions.
Must have:
- Bachelor's in marketing or business
- 12+ years of marketing experience
- Experience leading large-scale marketing efforts
- Budget management and KPI tracking
- Strong written and oral communication skills
- Highly organized and project management proficiency
Good to have:
- MBA
- B2B energy or power sector experience
- Marketing operations and lead flow best practices
- Familiarity with Salesforce and HubSpot
Perks:
- Competitive salary and benefits package
- ERG Opportunities
- Unlimited PTO
- Medical, Dental, Vision, Life and Pet Insurance
- Generous 401K Match
- Annual Bonus Incentive
- Long Term Incentives
- Collaborative and supportive work environment
- Professional development and growth opportunities
5 skills required
Job Details
About Fluence: Fluence (Nasdaq: FLNC) is a global market leader delivering intelligent energy storage and optimization software for renewables and storage. Our solutions and operational services are helping to create a more resilient grid and unlock the full potential of renewable portfolios. With gigawatts of successful implementations across nearly 50 markets, we are transforming the way we power our world for a more sustainable future. For more information, please visit fluenceenergy.com.
Our Culture
At Fluence, our culture is the foundation that drives our ambitious growth strategy and fuels our mission to transform the future of energy. Our core cultural pillars empower us to innovate, collaborate, and lead with purpose, ensuring we continue to deliver unparalleled value to our customers and the world.
Unleash Voices
We believe every voice matters. We encourage openness, active listening, and decisive action to create a culture where everyone has the opportunity to contribute to our success. We foster an environment where diverse perspectives are heard and valued, driving innovation and progress.
Customer Fluent
Our customers are at the heart of everything we do. We’re committed to delivering exceptional value that exceeds expectations by understanding our customers' needs and adapting swiftly to meet them. Our deep focus on customer satisfaction drives us to continuously improve and innovate.
Infinite Impact
We are committed to creating the impossible. We push boundaries to deliver sustainable, game-changing solutions that shape a brighter, more energy-efficient future for all. Our team is passionate about making a lasting impact that will resonate for generations to come.
All In
We are all in for growth. Our teams are relentlessly focused on identifying and seizing opportunities that propel us forward. We embrace an ownership mindset, pushing ourselves and each other to accelerate progress and create lasting success.
ABOUT THIS POSITION
Location: Hybrid (2-3 days in office) in Arlington, VA or Houston, TX.
NEED TO UPDATE JD TO REFLECT SENIOR MARKETING MANAGER
The Marketing Director will drive marketing planning, demand generation, events, and campaigns for our battery storage business in the Americas region – including the US, Canada, and Latin America. The Marketing Director will own the execution of key marketing functions that support brand awareness and demand generation in the Americas, including thought leadership campaigns, digital and in-person events, and paid media. This is an exciting opportunity to drive growth and sales for a leading clean energy innovator and top battery storage provider in the company’s largest global market.
Sitting at the intersection of Fluence’s marketing, sales, growth, and corporate communications efforts in the Americas region, you will play a key role in driving and nurturing demand for our energy storage solutions, building brand awareness campaigns, and supporting the development of our sales funnel in target markets and customer segments. This position is strategic and highly cross-functional, and you will work collaboratively with sales, policy, growth, communications, and other parts of the organization to execute high-profile regional marketing plans.
The Marketing Director will be responsible for:
•Partner in developing region-specific marketing and demand gen plans that support Fluence’s regional sales for energy storage products and services
•Planning and executing marketing tactics and events to create new sales opportunities, accelerate existing sales opportunities, and deepen our brand recognition in the region
•Working with corporate marketing teams and agencies to form and execute integrated campaigns that involve email marketing, thought leadership, events, conferences, paid advertising, and other tactics/channels as needed
•Prioritizing and managing Fluence’s conference activity and sponsorships in the Americas region
•Coordinating with other marketing functions to align campaign activity and event messaging with new product launches, go-to-market priorities, and customer segmentation.
•Tracking and reporting on regional marketing budget for events and digital campaigns, and tracking success against annual marketing KPIs within your function
What does the ideal candidate bring to Fluence?
- Bachelor’s in marketing, business, or related discipline. MBA preferred.
- 12+ years of related marketing experience, ideally in B2B energy or power sectors (a plus)
- Experience leading large-scale marketing efforts, including planning, prioritizing, and implementing sales-focused marketing strategies that drive new business and support future growth
- Prioritizing and overseeing program budgets, tracking marketing KPIs, and communicating with executive leadership
- Experience implementing marketing operations and lead flow best practices. Strong familiarity with marketing technology stacks (Salesforce and HubSpot are nice to have)
- Strong written and oral communication skills
- Highly organized and proficient at managing multiple projects at the same time
- You are entrepreneurial and work well in a rapidly changing and/or cross-functional environments
$170,000 - $190,000 a year
Actual compensation is based on experience and location.
At Fluence we are dedicated to building a diverse, inclusive, and authentic workplace. Fluence fosters a purpose-driven, and innovation-focused culture where every voice is valued, customer impact is paramount, and teams are united in driving sustainable energy transformation.
To support our teams and their families beyond the workplace, Fluence provides an outstanding benefits package effective day one of employment!
🔋 Competitive salary and benefits package
🔋 ERG Opportunities #diversity
🔋 Unlimited PTO for valuable work-life balance
🔋 Medical, Dental, Vision, Life and Pet Insurance
🔋 Generous 401K Match
🔋 Annual Bonus Incentive
🔋 Long Term Incentives for Director level and above
🔋 Collaborative and supportive work environment
🔋 Opportunities for professional development and growth
Fluence IS AN EQUAL OPPORTUNITY EMPLOYER and fully subscribes to the principles of Equal Employment Opportunity to ensure that all applicants and employees are considered for hire, promotion, and job status without regard to race, color, religion, sex, national origin, age, disability, veteran status, sexual orientation, marital or familial status.
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