(Senior) Portfolio Strategy Manager DACH (all genders) at Tonies in Düsseldorf, North Rhine-Westphalia, Germany

You as part of tonies:

Are you passionate about inspiring parents to provide screen-free (and guilt-free) edutainment to children? If so, read on! We are looking for a (Senior) Manager Portfolio Strategy (all genders), who will be responsible for managing and optimising the product portfolio for the DACH region, ensuring alignment with global strategies while addressing local market needs. You will lead market analysis to identify trends, customer needs, and competitor movements, providing insights that drive portfolio growth and profitability. In this role, you will serve as liaison with global teams, ensuring smooth communication. You will also collaborate closely with cross-functional teams in the DACH region, such as marketing, sales, and finance, to ensure that the portfolio meets strategic business objectives and supports regional goals.

Your tasks and responsibilities will include:

Development and Implementation of Portfolio Strategy: You are responsible for aligning the local product portfolio for the DACH region with global corporate strategies and goals, considering local market trends and customer needs.
Market Analysis and Competitor Monitoring: You analyse market trends, customer preferences, and competitor data to generate insights that drive the continuous development of the existing and future portfolio.
Portfolio Optimization: You identify growth opportunities within the existing portfolio and implement initiatives to improve performance and profitability
Liaison with Global Teams: You act as a liaison to central product, content, and licensing teams, ensuring that global requirements are effectively adapted to the local market.
Close Collaboration with DACH Teams: You work cross-functionally with the marketing, sales, and finance teams in the DACH region to support Go-To-Market and to ensure that the portfolio aligns with strategic objectives.

What we are looking for:

Degree in business administration, marketing, product management, or a related field
Passion for developing portfolio strategies in the consumer goods or entertainment industry, with 5+ years of experience in a comparable role
Demonstrated expertise in strategic thinking, with strong analytical skills to interpret complex market and business data and translate them into actionable strategic recommendations
Proven project management skills, successfully leading and executing cross-functional projects in dynamic environments
Experience in using common planogram tools
Excellent communication and collaboration abilities, effectively partnering with diverse stakeholders and fostering teamwork
Fluent in both German and English, with strong verbal and written skills

Why tonies?

Global Teamwork: We collaborate across departmental and country borders on our vision to bring the Toniebox into every child's room in the world.
Come as you are: This applies not only to the dress code but also to everything else. Because only where you truly feel comfortable can you give your best.
Mobility: Choose the option that suits you best - a Deutschlandticket (public transport ticket) for unlimited mobility, a monthly contribution for an office parking space, a leasing bicycle, or a remote work subsidy.
Enhanced Security: Benefit from subsidies for company pension plans, occupational pension schemes, and occupational disability insurance.
Rest & Time Off: Enjoy 30 days of paid annual leave as well as three additional days off such as Rosenmontag, Christmas Eve, and New Year's Eve. After one year of employment, you can also use up to 10 "toniecation days" (unpaid leave days).
Flexible Working: Equipped with individual equipment, you can work remotely for up to 5 days in consultation with your team - depending on your area of responsibility. And if you're up for a workation, you can work from abroad for up to 4 weeks per year with us.
Continuous Learning: Benefit from our internal and external training opportunities as well as an individual learning budget to continuously expand your knowledge.
Language Learning & Relaxation: Improve your communication skills with the language learning app Babbel and find relaxation through our access to the meditation app Calm.
Discounts: Benefit from attractive discounts on our entire range of tonies products.

Good to know:

As part of our principles, we are committed to supporting inclusion and diversity at tonies®. We actively celebrate our colleagues’ different abilities, ethnicities, faith and gender. Everyone is welcome and supported in their development at all stages in their journey with us.

We look forward to hearing from you!

Lisa Weyers
Recruiting & Onboarding Partner

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About us

tonies® is the world’s largest interactive audio platform for children with more than 7.3 million Tonieboxes and 90 million Tonies sold. The intuitive and award-winning audio system has changed the way young children play and learn independently with its child-safe, wireless, and screen-free approach. Tonieboxes have been activated in over 100 countries, the content portfolio includes more than 1,100 Tonies figurines in several languages.

About The Company

Tonies

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tonies® is the world’s largest interactive audio platform for children with more than 6.8 million Tonieboxes and 82 million Tonies sold.

The intuitive and award-winning audio system has changed the way young children play and learn independently with its child-safe, wireless, and screen-free approach.

Tonieboxes have been activated in over 100 countries, the content portfolio includes more than 1,100 Tonies figurines in several languages.

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