Transport Marketing Copywriter
Job Summary
Job Description
We are looking for a quick-witted copywriter to join the Gojek marketing team. The role involves creating engaging content for social media, in-app communications (Push Notifications, Newsletters), and campaign materials. You will ensure all content aligns with brand guidelines and resonates with target audiences, while also being original and captivating. Responsibilities include ideating on social media and campaign copy, staying updated with brand guidelines and online trends, and collaborating with creative and marketing teams to ensure cohesive messaging that highlights unique selling propositions and drives ride bookings.
Must have:
- Impeccable Bahasa Indonesia and English (written/verbal)
- Passion for writing and understanding of language fluidity
- Experience translating complex messages for different audiences
- Ability to work independently and be accountable
- Awareness of cultural zeitgeist and current discourse
Good to have:
- Fluency in Mandarin
- Disdain towards generative AI
2 skills required
Job Details
About The Role
We’re looking for a quick-witted copywriter to join the Gojek marketing team! In this role, you’ll be key in making sure our social media, in-app comms (PN, Newsletter), and even our campaign communication sounds like us, all while delivering original and engaging content our target audiences will want to come back for. To showcase your skills and help us get to know your work, please upload your portfolio with your application. We’d love to see the creativity and style you can bring to the Gojek team.
What You Will Do
- Creating content for in-app communications, eg: PN, Newsletter, etc
- Ideating on social media/campaign copies
- Staying updated with brand guidelines, style rules, and online trends
- Collaborating daily with creative and marketing teams to ensure cohesive, relevant messaging that emphasizes USPs and drive ride bookings
What You Will Need
- Impeccable Bahasa Indonesia and English – both written and verbal
- A love for writing as a craft – there is rhyme and reason to every linguistic choice you make, and the fundamental understanding that language is fluid and malleable
- Experience and proven track record in translating complex messages into digestible content for different audiences
- The ability to work independently and keep yourself accountable
- Keen awareness of cultural zeitgeist and current discourse
- Bonus points for: fluency in Mandarin, and some disdain towards the use of generative AI (we want human voices for a human audience)
About The Team
Our team is a mix of folks from different backgrounds like marketing, business, engineering, product, finance design, and more. We're spread out across Indonesia, India, and Singapore. In the Transport division at Gojek, we're all about keeping things running smoothly from the inside out. We focus on fueling the business by solving challenges, generating demand, optimizing supply, and running effective promotions and campaigns to drive revenue growth. In essence, we ensure smooth operations and keep the business moving forward. Our primary role involves developing and overseeing business strategies for the broader Gojek market.
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About The Company
GoTo is the largest technology group in Indonesia, combining on-demand and financial services through the Gojek and GoTo Financial brands. It is the first platform in Southeast Asia to host these two essential use cases in one ecosystem, capturing a majority of Indonesian consumer household expenditure.
GoTo’s mission is to “Empower Progress” by offering an unparalleled selection of goods and services through a comprehensive merchant and partner network and promoting financial inclusion through its leading payments and financial services business.
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