Growth Marketing Associate

Description

• Experimentation & Optimization: Design, execute, and analyze experiments to increase bookings and improve acquisition, engagement, and retention.
• Data-Driven Analysis & Strategy: Run analyses on user behavior, experiment results and campaign performance to generate insights and make informed decisions that drive growth.
• Creative Problem-Solving: Identify new growth opportunities, research industry trends and competitors, brainstorm creative ideas, and test different approaches to uncover the most effective strategies.
• Cross-Functional Collaboration: Partner with Product, Marketing, Design, Customer Care, and Engineering teams to implement growth initiatives and ensure project success.
• Project Management: Lead growth projects from concept to completion, ensuring they are delivered on time, aligned with strategic goals, well-documented, and effectively communicated to stakeholders.
• Prioritization & Roadmapping: Assess high-impact opportunities and contribute to the overall growth strategy.
• Competitor & Industry Research: Conduct competitive and industry research to identify trends, uncover new opportunities, and develop data-driven growth strategies.
• Insights & Reporting: Share experiment results and key learnings with stakeholders, turning insights into actionable plans for continued experimentation and next steps.
• Marketing Creative Development: Develop creative concepts and messaging strategies aligned with campaign objectives.

• Analytical Mindset: Comfortable working with data to assess impact, solve problems, and measure success.
• Experimentation-Driven: Experienced with hypothesis-driven testing, A/B experiments, and continuous iteration.
• Data Curiosity: A keen interest in exploring and questioning data to uncover growth opportunities.
• Creative Thinker: Willing to explore innovative approaches and test out-of-the-box ideas while staying grounded in data.
• Strong Communication Skills: Able to present complex insights in a clear, concise way to technical and non-technical audiences.
• Project Management Skills: Proven ability to manage multiple projects, prioritize effectively, and deliver on time.
• Attention to Detail: Ensures quality and accuracy in data, testing, and project execution.
• Creativity: Able to develop compelling messaging, innovative campaign ideas, and engaging content that captures audience attention and drives action.
• Adaptability: Thrives in a fast-paced, evolving environment with a test-and-learn culture.
• Eagerness to Learn and Grow: Enthusiastic about receiving feedback, continuously improving skills, and staying open to new challenges.

• 1-4 years of experience
• Familiarity with analytics and marketing tools (e.g., Amplitude, Iterable, Braze)
• Experience with A/B testing
• Excel Proficiency: Strong ability to analyze and manipulate data using advanced Excel functions (e.g., pivot tables, v-lookups, and complex formulas)
• Prior experience in a growth-focused, analyst, or project management role
• Basic knowledge of SQL is a plus
• Prior experience working at a mobile app is a plus
• Experience with JSON and basic HTML is a plus
• Work with developing creative concepts is a plus
• Experience with affiliate marketing is a plus

• Work on a product that has helped over 57 million people lose over 149 million pounds - your work every day will make an impact on millions of people reaching their health and wellness goals
• Collaborate with a data-driven, growth-oriented team that values continuous learning and creativity
• Gain hands-on experience in growth strategy, product experimentation, and user insights
• Competitive salary and benefits package