Marketing Intern, Shaving Category

2 Months ago • All levels • Marketing

Job Summary

Job Description

The intern will support the upstream marketing team in developing value propositions for male grooming products. This includes analyzing consumer and market data, developing value propositions through consumer research, competitor analysis, supporting product launch plans, analyzing online portfolio, and creating promotions. The intern will be part of a dedicated Marketing Team in the category of Male Grooming within Philips Health Tech, which consists of electronic male grooming appliances. Philips is a global leader in this category. The upstream marketing team (Consumer Marketing Managers) is responsible for full proposition development, starting with consumer insight generation, all the way to product development, market launch and life cycle management. In a very dynamic market with a multitude of projects, the team needs support to enable it to focus on the value creation aspect of the role.
Must have:
  • Currently studying towards Master of science WO (Bsc./Msc.) in relevant fields.
  • Fluency in English (verbal & written).
  • Strong analytical skills.
  • Passion for marketing.
  • Excellent knowledge of MS office.
  • Proactive and solution oriented.
  • Good communication skills.
  • Solid interpersonal skills.
  • Able to work in a complex international matrix organization.

Job Details

Job Title

Marketing Intern, Shaving Category

Job Description

Your assignment

The assignment is to support the upstream marketing team (responsible for proposition development from idea generation to product launch) in multiple areas, focused on improving the organization’s ability to deliver value propositions related to the male grooming domain.

Topic areas include:

  • Support for selected projects in Product Development including analysis on consumer and market data, and coordinating selected areas of the project.
  • Development of Value propositions including consumer research, concept and claim development and verification.
  • Competitor Analysis to support key innovation projects for Facial Styling products.
  • Support on Product Launch Plans (trade presentations, launch activities, online activities…)
  • Analysis of Online portfolio and suggest counteractions together with the Market intelligence team
  • Support in the creation and follow up of value added promotions

Your team

You will be part of a dedicated Marketing Team in the category of Male Grooming within Philips Health Tech, which consists of electronic male grooming appliances. Philips is a global leader in this category. The upstream marketing team (Consumer Marketing Managers) is responsible for full proposition development, starting with consumer insight generation, all the way to product development, market launch and life cycle management. In a very dynamic market with a multitude of projects, the team needs support to enable it to focus on the value creation aspect of the role.

Our offer

  • Location: Shenzhen Philips Innovation Center
  • Starting date: End of April - Sept 2024
  • Duration: prefer 6 months-1 year

We are looking for

  • Students currently studying towards Master of science WO (Bsc./Msc.) in:

Business Administration/ Business Economics/ Business Management/ Economics/ Marketing, Data analysis, Business analysis.

  • Fluency in English (verbal & written)
  • Strong analytical skills
  • Passion for marketing
  • Excellent knowledge of MS office
  • Proactive and solution oriented
  • Good communication skills: ability to inspire people and convey messages in a convincing manner.
  • Solid interpersonal skills: ability to work with people of different seniority and backgrounds.
  • Able to work in a complex international matrix organization. Hands-on mentality, good in managing projects.

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About The Company

At Philips, we believe that every human matters. As a global health-tech leader, we focus on improving people’s health and wellbeing through meaningful innovation. The people who work here share our passion and are motivated to bring this purpose to life.For more than 130 years, we have been creating technologies and innovations that improve people's lives and support healthcare practitioners. Headquartered in the Netherlands and operating in more than 100 countries globally, we focus our advanced technology and deep clinical and consumer insights on Precision Diagnosis, Image Guided Therapy, Enterprise Informatics, Monitoring/ Connected Care, Sleep & Respiratory Care and Personal Health.Together, we deliver better care for more people because we believe that every human matters.

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