Supervisor, International Marketing (Catalogue)

1 Month ago • All levels

Job Summary

Job Description

As a Supervisor of International Marketing (Catalogue), you will be a key driver of digital marketing within Sony Music China's international team. Your primary responsibility is to boost the reach and engagement of the international catalogue, maximizing streams and visibility across various platforms. You will lead digital campaigns for a variety of artists across different genres, using social media strategies and partnerships to enhance their presence in the market. Additionally, you will develop and execute digital marketing campaigns, coordinate with manufacturing partners, and analyze industry trends to inform the catalogue strategy.

Must have:

Fluent in English and Chinese
In-depth understanding of international popular music
Previous digital marketing experience, preferably in music
Technical understanding of social media platforms

Perks:

Opportunity to channel your passion
Modern office environment
Investment in professional growth
Space to accelerate progress
Platform to champion positive change

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Job Details

In this role, you will be a key driver of digital marketing within Sony Music China international team.

Your primary mission is to amplify the reach and engagement of our international catalogue, maximizing streams and visibility across platforms.

You will spearhead innovative digital campaigns for a diverse roster of artists—spanning rock, hip-hop, pop, dance, and beyond—leveraging cutting-edge social media strategies and partnerships to elevate their presence in the market.

What you'll do:

Develop and execute digital marketing campaigns, including social media and digital activations.
Align strategies with global product managers to optimize the international music catalogue promo.
Collaborate closely with digital sales teams to ensure cohesive and effective campaign execution on local DSPs side.
Coordinate with manufacturing partners for physical album production and distribution.
Analyze music industry trends and performance metrics using data tools to inform catalogue strategy.

Who you are:

Fluent in English and Chinese.
In-depth understanding of international popular music and its history and fan community in China.
Previous experience in digital marketing preferably in the music industry.
Technical understanding of social media platforms, including Douyin, Weibo, Rednote, etc…

What we give you:

You join a vibrant global community with the opportunity to channel your passion every day
A modern office environment designed for you, empowering you to bring your best
Investment in your professional growth and development enabling you to thrive in our vibrant community
The space to accelerate progress, positively disrupt and create what happens next
We give you the platform to champion positive change, with the opportunity to contribute to our social impact, diversity, equity and inclusion initiatives

Equal Opportunities

As an active part of a culturally and socially diverse society, Sony Music’s aim is that our workforce is diverse and inclusive. Sony Music is an equal opportunity employer and supports workforce diversity.

We employ, retain, promote and otherwise treat all employees and job applicants according to their merit, qualifications, competence and talent. We apply this policy without regard to any individual’s sex, race, religion, origin, age, sexual orientation, marital status, medical condition or disability.

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