Head of Marketing Operations

1 Month ago • All levels • Marketing

Job Summary

Job Description

Manychat helps creators and businesses automate conversations on Instagram, Messenger, WhatsApp, Telegram, and TikTok, driving engagement and sales. As a product-led company, Manychat is seeking a Head of Marketing Operations to shape and execute its marketing strategy in a high-velocity, self-serve environment. This role involves bringing structure to complexity, leading scalable cross-channel, multi-touch programs, and collaborating closely with product and marketing teams to drive meaningful growth.
Must have:
  • Support the development and execution of cross-channel, multi-touch marketing programs.
  • Leverage and optimize technology stack including Snowflake, Tableau, and Braze.
  • Establish a comprehensive reporting framework with Analytics and Data Engineering.
  • Implement methodologies to track non-linear user journeys and segment audiences.
  • Collaborate cross-functionally with product, content, and design teams.
  • Stay up to date with the latest marketing methodologies and best practices.
  • Proven leadership experience in a marketing operations role.
  • Strong understanding of cross-channel, multi-touch marketing campaigns and content strategy.
  • Proficiency with Snowflake, Tableau, Braze, or comparable platforms.
  • Excellent analytical skills with the ability to interpret complex frameworks and data flows.
  • Experience with tracking and segmenting non-linear user journeys.
  • Strong project management skills with the ability to manage multiple initiatives simultaneously.
  • Exceptional communication and collaboration skills.
Perks:
  • Annual professional development reimbursement for conference tickets, online courses, and other relevant resources.
  • Comprehensive medical, dental, and vision coverage for you and your dependents.
  • Hybrid work and generous leave options to prioritize work-life balance.
  • In-office perks, including free meals and snacks.
  • Company-funded sport activities, annual offsites and team-building events.

Job Details

WHO WE ARE 🌍

We help creators and businesses automate conversations on Instagram, Messenger, WhatsApp, Telegram, and TikTok. The result? Better engagement, more sales, and real, sustainable growth.

With a diverse team spread across three continents, we’re building the leading Chat Marketing platform that is used — and loved — by more than 1.5 million customers worldwide.

WHO WE'RE LOOKING FOR 🌟

Manychat is a product-led company — no sales team, just smart marketing. That’s why we’re looking for a Head of Marketing Operations to help shape and execute our marketing strategy in a high-velocity, self-serve environment. You’ll bring structure to complexity, lead the way on scalable cross-channel, multi-touch programs, and work closely with our product and marketing teams to drive meaningful growth.

Sound like your kind of challenge? Let’s make it happen!

WHAT YOU'LL DO 🚀

  • Support the development and execution of an abundance of cross-channel, multi-touch marketing programs designed to drive mass-scale awareness, engagement, and conversions. These programs will span various channels, including paid, email, socials, and content.
  • Leverage and optimize our technology stack, which currently includes Snowflake, Tableau, and Braze. Ensure seamless integration and functionality of these tools to support our marketing operations.
  • Work with Analytics and Data Engineering to establish a comprehensive reporting framework that tracks and analyzes program performance. Understand and manage the flow of insights to ensure data-driven decision-making.
  • Implement methodologies to track non-linear user journeys and segment audiences effectively.
  • Collaborate cross-functionally with the product, content, and design teams to ensure alignment and collaboration on marketing initiatives. Foster a culture of teamwork and continuous improvement.
  • Stay up to date with the latest marketing methodologies and best practices and apply them to deliver impactful strategies that support Manychat’s growth objectives.

TO SHINE IN THIS ROLE đź’Ą

You’ll need:

  • Proven leadership experience in a marketing operations role, preferably in a high-velocity, self-serve environment.
  • Strong understanding of cross-channel, multi-touch marketing campaigns and content strategy.
  • Proficiency with Snowflake, Tableau, Braze, or comparable platforms.
  • Excellent analytical skills with the ability to interpret complex frameworks and data flows.
  • Experience with tracking and segmenting non-linear user journeys.
  • Strong project management skills with the ability to manage multiple initiatives simultaneously.
  • Exceptional communication and collaboration skills.

WHY YOU’LL LIKE IT HERE 🤩

  • From Day One, you’ll feel part of a team who values openness and collaboration — and genuinely cares.
  • Your actions shape what’s next, building the future of conversational marketing on a global scale.
  • From continuous learning to exciting new projects, we make sure you have what you need to succeed.
  • You’ll have the freedom to create, experiment, and bring your ideas to life, because we know you’ve got this.

WHAT WE OFFER 🤗

We care deeply about your growth, well-being, and comfort:

  • 📚 Annual professional development reimbursement for conference tickets, online courses, and other relevant resources to help you grow.
  • đź’™ Comprehensive medical, dental, and vision coverage for you and your dependents.
  • 🪴 Hybrid work and generous leave options to prioritize your work-life balance.
  • 🍽️ In-office perks, including free meals and snacks.
  • 🤝 Company-funded sport activities, annual offsites and team-building events.

Manychat is an Equal Opportunity Employer. We’re committed to building a diverse and inclusive team. We do not discriminate against qualified employees or applicants because of race, color, religion, gender identity, sex, sexual preference, sexual identity, pregnancy, national origin, ancestry, citizenship, age, marital status, physical disability, mental disability, medical condition, military status, or any other characteristic protected by local law or ordinance.

This commitment is also reflected through our candidate experience. If you have individual needs that may require an accommodation during the interview process, please indicate this in your application. We will do our best to provide assistance throughout your interview process to ensure you’re set up for success.

With my application, I accept the Manychat Privacy Policy.

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