Trade Marketing Manager

In this role, you have the opportunity to 

Build a high growth business that will help improve the lives of millions of people in China, while advancing Philips digital transformation journey as a global leader in Health Technology. 

You are responsible for 

• Initiate offline trade marketing strategy plan and translate into granular action plan. 

• Drive retail sellout growth and market share growth: work closely with category marketing manager to drive category growth in retail which secure category sellout and market share target. 

• Market analysis: close monitor the markets dynamic and capture opportunities through the analysis of market, competition and sell out. 

• Shopper insight understanding shape the consumer decision journey based on deep understanding of consumer insight and shopping behavior. 

• Plan development and execution: come up with and implement channelized retail activation plan including Portfolio & Merchandising, POSM, Promotion, Activation 

• Evaluation and learning: campaign result tracking and evaluation which drive consistent improvement  

• New product launch: work together with category MM to assure the successful new product launch in retail. 

• Budget Management 

• maximize the ROI within agreed budget scope 

• A&P/Margin allocation and tracking 

• Achieve retail operation excellence. Initiate nationwide activation by product category. 

• Other cross category marketing activities support on project base 

To succeed in this role, you should have the following skills and experience 

• 7+ years’ experience in marketing activities in a multi-national consumer goods company. 

• Strong communication skills and presentation capabilities