Growth Marketing Associate
Job Summary
Job Description
As an Associate Growth Marketer at MOZ Group, you will be instrumental in driving the ambitious growth plans of communication brands like Line2, eVoice, and eReceptionist. Your role involves strategic planning, execution, and optimization of digital marketing campaigns to achieve subscription goals. You will collaborate with the marketing team to translate strategy into actionable plans, manage campaigns across various channels like paid social and SEM, and monitor performance to enhance key metrics such as conversion rates and customer acquisition cost. This position offers a supportive, team-focused environment where your performance has a direct impact.
Must have:
- 2-3 years of digital paid marketing experience
- Data-driven mindset
- Team player with a 'can-do' attitude
- Committed to equity, inclusion, and diversity
Good to have:
- Subscription marketing experience
Perks:
- Health insurance
- Vision insurance
- Parental leave
- Maternity leave
- Dental insurance
- RRSP (Retirement Savings Plan)
- Employee Assistance Program
- Employee Stock Purchase Program
- Flexible Time Off
3 skills required
Job Details
Description
Growth Marketing Associate
Our Communication brands (Line2, eVoice and eReceptionist) arm small businesses and individuals with digital phone systems and second-line phone apps and are embarking on an ambitious growth plan. We are looking for exceptional new team members to help drive this growth.
Job Description
As the Associate Growth Marketer, you will actively work with the marketing team in the strategic planning, execution and the optimization of digital marketing campaigns to hit subscription goals. If you’re seeking a supportive, team-focused and dynamic work environment where you can see the direct impact of your performance, then apply today and come start your rewarding career with us!
Responsibilities include but not limited to:
- Working with the Senior Manager of Marketing to help translate overall marketing strategy and insights to actionable marketing plans and strategic campaign recommendations
- Assist in the planning and execution of growth marketing strategies across various channels, including but not limited to paid social, search engine marketing (SEM) and paid app promotion.
- Oversee implementation of marketing campaigns, including segmentation, testing, and technical execution
- Collaborate with the marketing team to develop creative assets and messaging that resonate with target audiences and drive desired actions
- Monitor and analyze campaign performance, identifying trends and opportunities for optimization to improve key metrics such as conversion rates, customer acquisition cost (CAC), and customer lifetime value (CLTV)
- Build relationships with core internal and external partners, staying up to date with platform changes and industry trends
- Work cross-functionally with UX design, engineering, and product teams in a variety of web development, product, and design projects to meet ambitious growth targets
Requirements
- 2-3 years’ experience in digital paid marketing; subscription marketing a plus
- Someone who has a data mindset and is comfortable with challenging the norm and pushing the envelope
- Team player with a ‘can do’ attitude
- Committed to the values of equity, inclusion and diversity
About Ziff Davis
Ziff Davis (NASDAQ: ZD) is a vertically focused digital media and internet company whose portfolio includes leading brands in technology, shopping, gaming and entertainment, connectivity, health and wellness, cybersecurity, and martech.
Ziff Davis believes that “Doing > Talking” and embraces the business and societal imperative to have a diverse and inclusive organization. We are taking actions today to build and sustain a global employee population that mirrors the diverse communities we serve around the world.
Ziff Davis is an equal opportunity employer that offers great employee benefits, including, but not limited to, Health, Vision, Parental Leave, Maternity Leave, Dental, RRSP, Employee Assistance Program, Employee Stock Purchase Program, Flexible Time Off.
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