The EDC Retail team is focused on helping merchants grow and manage their businesses through simple, data-driven technology. The Senior Associate - KAM - EDC role involves increasing device sales among merchants in a specific area. This requires physical movement into micro-markets to identify and sell to quality merchants, while also minimizing fraud and chargeback risks through thorough merchant onboarding. The incumbent must adhere to team risk guidelines, visit merchants to resolve high-risk issues, and seek references from converted clients. Collaboration with various Business & Technology Teams within Paytm is essential to identify common bottlenecks, especially on the technology front. The role emphasizes being a brand ambassador for Paytm, embodying the principles of Stay Hungry, Stay Humble, Stay Relevant!