Senior Manager, Partner Marketing

Introduction to Demandbase: 

Demandbase is the leading account-based GTM platform for B2B enterprises to identify and target the right customers, at the right time, with the right message. With a unified view of intent data, AI-powered insights, and prescriptive actions, go-to-market teams can seamlessly align and execute with confidence. Thousands of businesses depend on Demandbase to maximize revenue, minimize waste, and consolidate their data and technology stacks - all in one platform.

As a company, we’re as committed to growing careers as we are to building world-class technology. We invest heavily in people, our culture, and the community around us. We have offices in the San Francisco Bay Area, Seattle, and India, as well as a team in the UK, and allow employees to work remotely. We have also been continuously recognized as one of the best places to work in the San Francisco Bay Area including, “Best Workplaces for Millennials” and “Best Workplaces for Parents”!

We're committed to attracting, developing, retaining, and promoting a diverse workforce. By ensuring that every Demandbase employee is able to bring a diversity of talents to work, we're increasingly capable of living out our mission to transform how B2B goes to market. We encourage people from historically underrepresented backgrounds and all walks of life to apply. Come grow with us at Demandbase!

About the Role:

We are seeking a strategic and results-driven Senior Manager of Partner Marketing to lead global marketing programs that elevate our partnerships and drive revenue growth. This role reports to the Senior Director of Global Field and Channel Marketing and partners closely with the Partnerships team to shape and execute integrated go-to-market strategies with strategic partners, agencies, and ISVs.
The ideal candidate has experience building partner marketing programs from the ground up, is comfortable operating cross-functionally, and brings both strategic vision and executional excellence. You’ll play a critical role in scaling our partner ecosystem and delivering measurable impact across the business.

The base compensation range, not including bonus, for this role is: $120,000 - $160,000 

What you’ll be doing:

Partnership Strategy & Program Development:

Develop and execute scalable partner marketing strategies across our global ecosystem, with a focus on strategic alliances, ISVs, and agency partners. Align marketing initiatives with broader business goals to drive partner engagement and mutual growth.

Integrated Co-Marketing Campaigns:

Plan and lead integrated co-marketing programs across digital, content, field, and event channels. Work collaboratively to ensure each campaign supports pipeline development, brand visibility, and partner success.

Partner Relationship Management:

Cultivate strong relationships with key marketing contacts across partner organizations. Represent the brand with professionalism and clarity in both internal and external discussions to advance strategic initiatives.

Cross-Functional Collaboration:

Work closely with teams across Partnerships, Sales, Product Marketing, Customer Success, and Demand Generation to ensure programs are aligned, well-resourced, and executed effectively.

Team Development & Leadership:

Provide mentorship and direction to your team, with an emphasis on coaching, professional growth, and long-term team development. Help build an environment where talent is nurtured and success is shared.

Performance Measurement & Budget Oversight:

Track program performance using KPIs and data-driven insights. Regularly report on outcomes, identify areas for optimization, and manage the partner marketing budget to ensure high-impact investments.

What we’re looking for:

• 8–10 years of experience in partner, channel, or field marketing within B2B enterprise software, preferably in MarTech, SalesTech, or RevTech.
• Demonstrated success in developing and scaling partner marketing programs globally.
• Strong experience working with and across agencies, ISVs, and strategic partnerships.
• Excellent communication and relationship-building skills, with the ability to collaborate effectively across cross-functional teams.
• A growth-oriented people leader who is passionate about developing team members through coaching and career development.
• Highly organized, data-driven, and able to manage multiple initiatives in a fast-paced environment.

Benefits:

We offer a comprehensive benefits package designed to support your health, well-being, and financial security. Our employees enjoy up to 100% paid premiums for Medical and Vision coverage, ensuring access to top-tier care for you and your loved ones. In addition, we provide a range of mental wellness resources, including access to Modern Health, to help support your emotional well-being. We believe in a healthy work-life harmony, which is why we offer a flexible PTO policy, 15 paid holidays in 2025—including a three-day break around July 4th and a full week off for Thanksgiving—and No Internal Meetings Fridays to give you uninterrupted time to focus on what matters most. For your financial future, we offer a competitive 401(k) plan, short-term and long-term disability coverage, life insurance, and other valuable benefits to ensure your financial peace of mind.

Our Commitment to Diversity, Equity, and Inclusion at Demandbase:

At Demandbase, we believe in creating a workplace culture that values and celebrates diversity in all its forms. We recognize that everyone brings unique experiences, perspectives, and identities to the table, and we are committed to building a community where everyone feels valued, respected, and supported. Discrimination of any kind is not tolerated, and we strive to ensure that every individual has an equal opportunity to succeed and grow, regardless of their gender identity, sexual orientation, disability, race, ethnicity, background, marital status, genetic information, education level, veteran status, national origin, or any other protected status. We do not automatically disqualify applicants with criminal records and will consider each applicant on a case-by-case basis.

We recognize that not all candidates will have every skill or qualification listed in this job description. If you feel you have the level of experience to be successful in the role, we encourage you to apply!

We acknowledge that true diversity and inclusion requires ongoing effort, and we are committed to doing the work required to make our workplace a safe and equitable space for all. Join us in building a community where we can learn from each other, celebrate our differences, and work together.

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