Senior Performance Marketing Manager
Job Summary
Job Description
- Mobile game/app UA experience
- Successful product launch experience
- Vast acquisition budget management
- Strong data analysis skills
- Excellent communication & collaboration
- Growth mindset
- Relocation assistance (if not in Denmark)
6 skills required
Job Details
You will have impact and fun at work by:
- Owning and executing the Global Launch UA strategy for our new title together with the Product team, Marketing team and the UA Lead
- Planning, setting up and operating an exhaustive UA network-mix in all its aspects (budget, analytics, optimization, experimentation and reporting)
- Partnering with the Product and the wider Marketing crafts to plan and execute Brand & Growth initiatives that reach audiences beyond that of traditional UA networks
- Sharing analysis and insights of the acquisition funnel to the stakeholders, in order to guide the game’s development
- Contributing to the creative ideation and production processes, together with Product Marketing, the Marketing Creative team, and external vendors
- Working closely with the local and central Business Intelligence & Data Engineering teams to implement accurate predictions of performance together
- Driving a relentless culture of experimentation on all key existing UA channels (emerging networks, new technologies, new optimization types etc.)
Experience and skills we are looking for:
- Previous working experience in mobile games or app user acquisition
- Past experience in setting up and getting a new product successfully launched on the market
- Demonstrated ability to effectively manage and optimize vast acquisition budgets
- Wide understanding of UA strategies and channels outside of tracked marketing
- Strong data analysis skills and ability to balance this with understanding of creatives
- Excellent communication and collaboration skills and proven ability to partner with cross-functional teams in Product, Finance, Creative and Analytics
- Growth mindset: never satisfied with status-quo, always strive to improve and learn, encourage teams and colleagues to do the same
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About The Company
Rovio Entertainment Corporation is a global mobile-first games company that creates, develops and publishes mobile games, which have been downloaded over 5 billion times. Rovio is best known for the global Angry Birds brand, which started as a popular mobile game in 2009, and has since evolved from games to various entertainment, animations and consumer products in brand licensing. Rovio has produced The Angry Birds Movie (2016), and its sequel, The Angry Birds Movie 2 was released in 2019. The company offers multiple mobile games and has eight game studios – one in Espoo (Finland), one in Stockholm (Sweden), one in Copenhagen (Denmark), one in Barcelona (Spain), two in Montreal and one in Toronto (Canada). The studios also include a subsidiary in Izmir (Turkey) called Ruby Games, which was acquired in 2021. Most of the employees are based in Finland where Rovio is headquartered. The company’s shares are listed on the main list of NASDAQ Helsinki stock exchange with the trading code ROVIO. Sega Europe Limited has acquired more than 90 percent of Rovio’s issued and outstanding shares and will delist the company from NASDAQ Helsinki stock exchange as soon as permitted under applicable laws.
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