As a Vice President in Marketing Science, your curiosity never ends, and your impact goes far beyond analysis. You bring deep expertise across all facets of modern data-driven marketing, using your experience to be a trusted advisor to clients and a mentor to your team. You know how to connect advanced analytics, measurement strategy, and experimentation to drive real business outcomes, and you know how to connect advanced analytics, measurement strategy, and experimentation to drive real business outcomes. You specialize in designing and activating holistic media and digital experience measurement strategies that maximize ROI and customer engagement.
Collaborating with multidisciplinary and cross-agency teams, you lead the design of integrated measurement frameworks, champion rigorous test-and-learn practices, and push the boundaries of what’s possible with data, AI, and emerging technologies. You develop a deep understanding of each client’s category and business context to craft custom data strategies that unlock growth.
You are fluent in the entire Marketing Science ecosystem — from data engineering and governance to modeling and storytelling — and you inspire your team to develop the same well-rounded expertise. You build diverse, high-performing teams, fostering an environment where curiosity, innovation, and practical business thinking thrive together.
You will:
You have:
Nice-to-Haves:
What We Offer
Our new hires & employees are the future of our organization, and we want to set you up for long-term success. In an effort to do so, we expect our team to work from an office a minimum of 3 days a week.
Critical Mass is a team of 1,800 inspired folks based in 12 offices around the world, providing full-service digital capabilities for the greatest brands on Earth. Our secret sauce is our uncompromising design standards, our relentless focus on customers, and an ability to put powerful new technologies to work for our clients.
We work with the best—Apple, Nike, Mars Wrigley, Nissan, Diageo, Airbnb, BMW, BNY Mellon, Johnson & Johnson, and many more—brands who strive for connected digital ecosystems and unparalleled experiences. We help them get there by gaining deep insight into their consumers and orchestrating data, AI, design, media, and tech stacks around human stories.
We’re a global agency founded in Canada, but digital is our home. If you know us, then you know we’re a special, quirky place that attracts big talent and tiny egos. (We actually give out a “so f-n nice” award—lots of them). But just because we’re friendly doesn’t mean we’re not a force to be reckoned with. We’re driven. Relentless. And we live our values. We’re Critical Mass, but our friends call us CM. Please call us CM!
Get notified when new jobs are added by Critical mass