Programmatic Sales Manager (ANZ)
Job Summary
Job Description
As a Programmatic Sales Manager for AUNZ based in Sydney, you will be responsible for driving and securing programmatic revenue from agencies, brands, and platform partners. You'll also focus on growing existing programmatic spend within existing partnerships. Your responsibilities will include prospecting, qualifying, and closing new programmatic business, growing the existing revenue, developing sales strategies, building strong relationships, and collaborating with internal teams to ensure client satisfaction and seamless campaign execution. You will also be presenting platform demos, managing sales pipelines, participating in agency workshops, and staying updated on industry trends.
Must have:
- 4+ years of relevant sales experience with programmatic focus.
- Strong understanding of RTB, PMPs, DSPs, SSPs, and Ad exchanges.
- Proven track record of exceeding programmatic sales targets.
- Excellent communication, presentation, and negotiation skills.
- Ability to build strong relationships with stakeholders.
- Ability to thrive in a hybrid business setting.
- Detail-oriented and analytical mindset.
- Excellent written and verbal communication skills in English.
- Ambitious with values of collaboration, agility.
Good to have:
- Prior hands-on experience with DSPs, SSPs, or other AdTech platforms.
- Experience in game advertising sales.
- Start-up experience.
- Prior knowledge of Sales/ CRM tracking tools.
1 skill required
Job Details
About iion
iion is the leading global game advertising platform, reaching brands’ ideal customers across all gaming environments. We are ambitious trailblazers, aiming to be an indispensable element in brands' media strategy. We are a growing team of 50+ people, working primarily remote, headquartered in Australia and consisting of teams working across APAC and Europe.
About The Role
As Programmatic Sales Manager for AUNZ based out of Sydney, you will be driving and winning programmatic revenue from agency, brand and platform partners, as well as grow existing agency / brand / platform businesses’ programmatic spend.
Role Responsibilities:
- Prospect, qualify, and close new programmatic business with agency, brand and platform partners
- Significantly grow existing programmatic revenue book of business
- Work with the Sales Director to implement sales strategies across various market segments to further accelerate advertiser and business growth
- Develop and execute strategic sales plans to achieve programmatic revenue targets
- Build strong relationships with key decision-makers within target accounts, promoting programmatic adoption
- Effectively articulate the value proposition of game advertising, and our programmatic advertising solutions
- Collaborate with internal teams (e.g., Campaign Operations, Advertiser Success, Product) to ensure seamless campaign execution and client satisfaction
- Present live demos of our buying platform ‘immersiion’ virtually and in-person
- Manage and track sales pipeline and accurately forecast revenue
- Participate and lead agency workshops / presentations driving programmatic game advertising adoption
- Stay abreast of industry trends and competitive landscape within the programmatic advertising and gaming space
Role Requirements:
- 4+ years of relevant sales experience with 3+ years of experience driving programmatic sales in an agency/advertiser-facing role
- Work closely with the Sales Director ANZ to define a Go To Market strategy, prioritizing based on existing relationships and mid/long-term potential
- Strong understanding of real-time bidding (RTB), private marketplaces (PMPs), demand-side platforms (DSPs), supply-side platforms (SSPs), Ad exchanges
- Proven track record of exceeding programmatic sales targets and closing complex deals
- Excellent communication, presentation, and negotiation skills
- Proven ability to build strong relationships with internal and external stakeholders
- Ability to thrive in a hybrid business setting (remote and in office days)
- Detail-oriented, analytical mindset mixed with an outgoing personality
- Excellent written and verbal communication skills in English, with exceptional attention to detail
- Ambitious with values of collaboration, agility, and willingness to challenge the status quo
Good to have:
- Prior hands-on experience working with DSPs, SSPs, or other AdTech platforms
- Experience in game advertising sales
- Start-up experience
- Prior knowledge of Sales/ CRM tracking tools like Hubspot
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About The Company
Founded in 2019, iion elevates game advertising through its unified platform.
It centralises game inventory for advertisers across all game environments and provides publishers access to brand budgets and diverse monetisation opportunities.
Operating globally with a diverse team of 50+ across 12 locations, iion is backed by leading venture capital firms TEN13.vc, Archangel, and PixCapital.
iion works with premium brands (Lego, KFC, L’Oreal and many others) and collaborates with the big six media agencies and independent agencies. The gametech firm further enhances its reach and capabilities through its partnership with hundreds of game publishers (such as TapNation, Scopely, Miniclip, ABI and many more).
Guided by advisors Pieter Kooyman, CEO of Half Moon Studios and former Chief Advertising Officer at game publisher Miniclip SA, and co-CEO of Verve Group and Chief Product Officer of MGI, Ionut Ciobotaru, iion is set to expand and strengthen its global footprint.
The gametech company is dedicated to building the future of game advertising experiences and elevating game advertising as an essential media channel for brands.
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