Regional Marketing Manager

1 Month ago • 5 Years + • $104,000 PA - $156,000 PA

Job Summary

Job Description

The Regional Marketing Manager will develop and execute integrated marketing campaigns and events across assigned regions in North America. This role focuses on driving pipeline generation and revenue growth. The manager will collaborate with sales teams to develop and execute local marketing plans. This individual will work daily with sales teams, acting as a trusted marketing advisor. Responsibilities include regional marketing strategy and execution, campaign implementation, account-based marketing, partner marketing, event experiences, and pipeline generation. This role requires monitoring and reporting on key metrics.
Must have:
  • 5+ years of B2B marketing experience with field marketing focus.
  • Proven track record of driving pipeline through programs.
  • Experience in creating and managing field/virtual events.
  • Strong project management and execution skills.
  • Ability to influence cross-functionally
  • Experience with marketing automation platforms and Salesforce.
  • Comfortable with daily execution and planning.
  • Bachelor's degree required.

Job Details

The Regional Marketing Manager will develop and execute integrated marketing campaigns and events across assigned regions in North America, focusing on driving pipeline generation and revenue growth. Reporting to the Director of Regional Marketing for North America, this role will work closely with regional sales teams to develop and execute local marketing plans that deliver on pipeline, revenue and sales quota targets. This individual will collaborate daily with sales teams, acting as a trusted marketing advisor to regional sales leaders.  

What You'll Do:

  • Regional Marketing Strategy & Execution.  Partner with regional sales teams to develop and execute marketing strategies that drive pipeline and revenue growthDesign and execute targeted regional programs including roadshows and seminars that showcase customer success stories and drive both new customer acquisition and cross-sell opportunities. Own regional marketing budget allocation and ROI optimization. 

  • Campaign Implementation. Execute integrated marketing campaigns that align with global initiatives while being customized for regional market needs and sales team priorities. Develop and manage partner co-marketing partner programs to extend market reach and enhance regional marketing plans.  

  • Account-Based Marketing (ABM). Execute targeted ABM programs to accelerate opportunities within high-value accounts, focusing on engagement across the entire buying committee. Design and implement programs that balance pipeline generation across existing accounts and new customer acquisition. Partner with sales to deliver personalized marketing campaigns that drive engagement with key decision makers. 

  • Partner MarketingExecute joint marketing programs with AWS, channel partners and technical alliances to amplify existing campaigns. 

  • Event Experiences.  Deliver exceptional customer experiences through flawless execution of regional marketing programs including roadshows and seminars showcasing customer success stories, technical alliance partner events, executive roundtables, customer dinners and industry conferences and trade shows 

  • Pipeline Generation. Monitor and optimize pipeline creation from marketing programs to Business Development Representatives (BDRs) and Sales teams. Track program results and report metrics via Salesforce to demonstrate ROI and program effectiveness. Passion for monitoring and reporting on key metrics and pivoting marketing plans based on results 

 

What You'll Bring:

  • 5+ years of B2B marketing experience, with field marketing focus and experience working in cybersecurity 

  • Proven track record driving pipeline through integrated marketing programs 

  • Experience creating and managing field and virtual events 

  • Strong project management and execution skills 

  • Passion for working with sales teams and ability to influence cross-functionally 

  • Experience with marketing automation platforms and Salesforce 

  • Comfortable with both daily execution and longer-term planning 

  • Willing to travel 30% of the time 

  • Bachelor's degree required 

What We Bring:

We are Mimecasters. And we are agents of change. We pride ourselves on fostering a supportive, inclusive, and dynamic environment where your expertise and leadership can truly shine. As part of our team, you'll collaborate with passionate professionals committed to safeguarding businesses globally with cutting-edge AI-powered security and resilience solutions.

The US base salary range for this position is $104,000 - $156,000 base + bonus + benefits. This reflects the minimum and maximum target for new hire salaries for this position. This position may also be eligible for bonus, and other related benefits.

Our salary ranges are determined by role, level and location. These factors and individual capabilities will also determine the individual pay offered.

#LI-ND1

DEI Statement

Cybersecurity is a community effort. That’s why we’re committed to building an inclusive, diverse community that celebrates and welcomes everyone – unless they’re a cybercriminal, of course.

We’re proud to be an Equal Opportunity and Affirmative Action Employer, and we’d encourage you to join us whatever your background. We particularly welcome applicants from traditionally underrepresented groups.

We consider everyone equally: your race, age, religion, sexual orientation, gender identity, ability, marital status, nationality, or any other protected characteristic won’t affect your application.

If you require any adjustments or accommodations due to a disability, or any other reason that may help you in your interview process, please let us know by emailing careers@mimecast.com.

Due to certain obligations to our customers, an offer of employment will be subject to your successful completion of applicable background checks, conducted in accordance with local law.

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About The Company

We save companies the embarrassment of awkward data slip ups by disrupting cybercriminal activity. We think fast, go big and always demand more. We work hard, deliver – and repeat. We grow with meaningful determination. And put success well within our reach. We empower each other, live by our values, and always deliver on our purpose. We push each other to be better and expect to be pushed back. This is a community of respect. Where everyone is counted.

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