Associate Manager - Email Marketing Operations
Job Summary
Job Description
The Associate Manager - Email Marketing Operations will lead and optimize email marketing initiatives. This role requires experience with Salesforce Marketing Cloud (SFMC), proficiency in SQL, and the ability to translate business needs into technical solutions. The ideal candidate will excel in cross-functional collaboration, process optimization, and team leadership, driving efficiency across all email marketing operations. Responsibilities include designing and implementing scalable solutions, utilizing advanced SQL queries, managing data integrations, communicating with stakeholders, and managing project workflows. Additionally, this role involves team leadership, performance analysis, and reporting.
Must have:
- Advanced experience with Salesforce Marketing Cloud (SFMC) or similar platforms.
- Expertise in creating solutions using SQL queries, automations, and data flows.
- Proficiency in project management systems for workflow and task tracking.
- Excellent communication skills for conveying complex information.
- Ability to translate business needs into requirement documents.
- Experience in identifying business gaps and implementing solutions.
- Ability to multitask in a fast-paced environment and results-driven focus.
- Experience in leading teams, resolving conflicts, and conducting meetings.
Good to have:
- Experience with email deliverability best practices and monitoring KPIs.
- Familiarity with quality assurance/control processes.
- Ability to communicate effectively with senior management.
- Experience in identifying training opportunities and updating documentation.
13 skills required
Job Details
About the Company:
Headquartered in El Segundo, Calif., Internet Brands® is a fully integrated online media and software services organization focused on four high-value vertical categories: Health, Automotive, Legal, and Home/Travel. The company'saward- winning consumer websites lead their categories and serve more than 250 million monthly visitors, while a full range of web presence offerings has established deep, long-term relationships with SMB and enterprise clients. InternetBrands' powerful, proprietary operating platform provides the flexibility and scalability to fuel the company's continued growth. Internet Brands is a portfolio company of KKR and Temasek. WebMD Health Corp., an Internet Brands Company, is the leading provider of health information services, serving patients, physicians, health care professionals, employers, and health plans through our public and private online portals, mobile platforms, and health-focused publications. The WebMD Health Network includes WebMD Health, Medscape, Jobson Healthcare Information, prIME Oncology, MediQuality, Frontline, QxMD, Vitals Consumer Services, MedicineNet, eMedicineHealth, RxList, OnHealth, Medscape Education, and other owned WebMD sites. WebMD®, Medscape®, CME Circle®, Medpulse®, eMedicine®, MedicineNet®, theheart.org®, and RxList® are among the trademarks of WebMD Health Corp. or its subsidiaries.
All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or veteran status.
Headquartered in El Segundo, Calif., Internet Brands® is a fully integrated online media and software services organization focused on four high-value vertical categories: Health, Automotive, Legal, and Home/Travel. The company'saward- winning consumer websites lead their categories and serve more than 250 million monthly visitors, while a full range of web presence offerings has established deep, long-term relationships with SMB and enterprise clients. InternetBrands' powerful, proprietary operating platform provides the flexibility and scalability to fuel the company's continued growth. Internet Brands is a portfolio company of KKR and Temasek. WebMD Health Corp., an Internet Brands Company, is the leading provider of health information services, serving patients, physicians, health care professionals, employers, and health plans through our public and private online portals, mobile platforms, and health-focused publications. The WebMD Health Network includes WebMD Health, Medscape, Jobson Healthcare Information, prIME Oncology, MediQuality, Frontline, QxMD, Vitals Consumer Services, MedicineNet, eMedicineHealth, RxList, OnHealth, Medscape Education, and other owned WebMD sites. WebMD®, Medscape®, CME Circle®, Medpulse®, eMedicine®, MedicineNet®, theheart.org®, and RxList® are among the trademarks of WebMD Health Corp. or its subsidiaries.
All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or veteran status.
For company details visit our website: www.webmd.com / www.internetbrands.com
Education: B.E. Computer Science/IT degree (or any other engineering discipline)
Experience: 5+ years
Work Timings: 2pm to 11pm
Position Requirement:
We are seeking a highly skilled and strategic Associate Manager - Email Marketing Operations to lead and optimize our email marketing initiatives. This role demands extensive experience with Salesforce Marketing Cloud (SFMC) or similar platforms, proficiency in SQL, and a strong ability to translate complex business needs into actionable technical solutions. The ideal candidate will excel in cross-functional collaboration, process optimization, and team leadership, driving efficiency and effectiveness across all email marketing operations.
- Advanced experience with Salesforce Marketing Cloud (SFMC) or similar email platforms.
- Expertise in creating solutions using SQL queries, automations, and data flows.
- Proficiency in project management systems (e.g., Workfront, JIRA, YouTrack) for workflow management and task tracking.
- Excellent communication skills with the ability to clearly convey complex information to stakeholders.
- Proven ability to translate business needs into comprehensive requirement documents for technical teams.
- Experience in identifying business gaps and implementing scalable, automated solutions to enhance productivity.
- Ability to multitask in a fast-paced environment, demonstrating responsibility and results-driven focus.
- Experience in leading teams, resolving conflicts, and conducting team meetings.
- Experience in handling hiring and appraisal meetings is a plus.
- Comfortable taking on roles as both a people manager and individual contributor when necessary.
Preferred Qualifications:
Experience with email deliverability best practices and monitoring KPI data trends to identify and address potential issues.
Familiarity with quality assurance/control processes and coordinating updates with responsible teams.
Ability to communicate effectively with senior management regarding project timelines, risks, and expected launch dates.
Experience in identifying training opportunities and updating documentation as needed.
This role offers an exciting opportunity for a seasoned email marketing professional to lead and innovate within a dynamic team. If you are passionate about leveraging email marketing to drive business growth and enhance customer relationships, we encourage you to apply.
Role & Responsibilities:
Process Optimization and Documentation:
Design and implement reusable and scalable solutions to document business rules, product requirements, and work instructions.
Identify operational gaps and develop automated solutions to drive productivity and efficiency.
Advanced Data Management and Automation:
Utilize advanced SQL queries, automations, and data flows within SFMC to create scalable and efficient marketing solutions.
Manage data extensions and integrations to ensure seamless data synchronization across platforms.
Stakeholder Communication and Requirement Translation:
Act as a liaison between business stakeholders and technical teams, effectively translating business needs into detailed requirement documents.
Ensure clear communication of project timelines, risks, and expectations to senior management and cross-functional teams.
Project and Workflow Management:
Utilize project management tools such as Workfront, JIRA, or YouTrack to oversee project workflows, task tracking, and resource allocation.
Coordinate with responsible teams to address quality assurance/control needs and gaps, updating processes as necessary.
Team Leadership and Development:
Lead and mentor a team of email marketing professionals, fostering a culture of continuous learning and upskilling.
Manage team performance, conduct regular feedback sessions, and handle hiring and appraisal processes.
Maintain work balance among different teams and prioritize tasks during high-volume phases.
Performance Analysis and Reporting:
Analyze key performance indicators (KPIs) related to email deliverability and engagement, identifying trends and potential issues.
Provide regular reports on team and individual performance, offering insights and recommendations for improvement.
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About The Company
The WebMD Health Network includes WebMD, Medscape, MedicineNet, eMedicine, RxList, WebMDRx, Medscape Education, Frontline Medical Communications, MedSims, MediQuality, QxMD, Vitals.com, Jobson Healthcare, and WebMD Magazine. WebMD and our network of sites and mobile applications for consumers help them take an active role in managing their own health and wellness. Medscape and our network of sites and mobile applications for healthcare professionals help them improve their clinical knowledge and practice of medicine. In addition, WebMD Health Services provides customizable health and wellness solutions for employers and health plans that help them improve the health of their employee and plan participant populations.
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