GTM Expert, Advertising

Introduction to Demandbase: 

Demandbase is the leading account-based GTM platform for B2B enterprises to identify and target the right customers, at the right time, with the right message. With a unified view of intent data, AI-powered insights, and prescriptive actions, go-to-market teams can seamlessly align and execute with confidence. Thousands of businesses depend on Demandbase to maximize revenue, minimize waste, and consolidate their data and technology stacks - all in one platform.

As a company, we’re as committed to growing careers as we are to building world-class technology. We invest heavily in people, our culture, and the community around us. We have offices in the San Francisco Bay Area, Seattle, and India, as well as a team in the UK, and allow employees to work remotely. We have also been continuously recognized as one of the best places to work in the San Francisco Bay Area including, “Best Workplaces for Millennials” and “Best Workplaces for Parents”!

We're committed to attracting, developing, retaining, and promoting a diverse workforce. By ensuring that every Demandbase employee is able to bring a diversity of talents to work, we're increasingly capable of living out our mission to transform how B2B goes to market. We encourage people from historically underrepresented backgrounds and all walks of life to apply. Come grow with us at Demandbase!

About the Role

Demandbase is looking for a consultative and strategic GTM Expert, Advertising to join our high-impact GTM Expert Team. In this role, you’ll act as a key partner to our sales organization, helping position our advertising solutions as a critical entry point into the broader Demandbase platform. This is a highly collaborative, customer-facing role focused on delivering strategic value, shaping campaign outcomes, and accelerating platform adoption.

This GTM Expert, Advertising opportunity will be at the center of our Ads Assist initiative—one of Demandbase’s top GTM motions—and will serve as the subject matter expert guiding sellers and customers through the full lifecycle of advertising engagement. From pre-sales consulting to campaign setup and reporting, you’ll help drive success for our customers while informing internal content, product feedback, and go-to-market strategy.

The base compensation range for this position for candidates in the SF Bay Area is: $130,000 - $194,000. For all other locations, the base compensation range is based on the primary work location of the candidate as our ranges are location specific. Actual compensation packages are based on a wide array of factors unique to each candidate, including but not limited to skillset, years of experience, and depth of experience.

What You’ll Be Doing

• Serve as the product expert for Demandbase Ads during pre-sales, partnering with sales to educate prospects, address technical questions, and reinforce the value of Ads within the broader solution.
• Support AEs, GADs, SCs, and partners in articulating the value of Demandbase’s advertising solution.
• Lead Ads Assist pilot programs, from initial workshops through campaign wrap-ups and reporting.
• Collaborate with product, PMM, Content, Revenue Marketing, and AdOps to shape campaigns, content, and go-to-market messaging.
• Provide ongoing field feedback to product teams for optimization and roadmap alignment.
• Guide internal and external stakeholders on audience building, campaign deliverables, performance tracking, and cross-product demand generation.
• Partner with customers to advise on advertising strategy as part of a holistic ABM approach.
• Participate in marketing programs (virtual and in-person) and GTM Summit playbook development.
• Serve as a subject matter expert and resource for training, mentoring, and internal enablement.
• Help evolve the Ads Assist framework and scale it as demand increases.

What We’re Looking For

• Strong knowledge of B2B advertising strategy, campaign design, and reporting best practices.
• Experience supporting sales and customer success teams in a highly consultative, cross-functional environment.
• Ability to confidently lead customer-facing workshops and guide strategic decision-making.
• Comfort working in high-volume, high-impact environments with evolving frameworks.
• Exceptional communication and storytelling skills to convey the strategic value of advertising.
• Proven ability to collaborate across Sales, Product, PMM, Content, and Partner teams.
• A growth mindset with willingness to propose and test improvements based on feedback.
• Prior experience in account-based marketing or sales tech preferred.
• Willingness to travel for key client engagements when needed.

Benefits:

We offer a comprehensive benefits package designed to support your health, well-being, and financial security. Our employees enjoy up to 100% paid premiums for Medical and Vision coverage, ensuring access to top-tier care for you and your loved ones. In addition, we provide a range of mental wellness resources, including access to Modern Health, to help support your emotional well-being. We believe in a healthy work-life harmony, which is why we offer a flexible PTO policy, 15 paid holidays in 2025—including a three-day break around July 4th and a full week off for Thanksgiving—and No Internal Meetings Fridays to give you uninterrupted time to focus on what matters most. For your financial future, we offer a competitive 401(k) plan, short-term and long-term disability coverage, life insurance, and other valuable benefits to ensure your financial peace of mind.

Our Commitment to Diversity, Equity, and Inclusion at Demandbase:

At Demandbase, we believe in creating a workplace culture that values and celebrates diversity in all its forms. We recognize that everyone brings unique experiences, perspectives, and identities to the table, and we are committed to building a community where everyone feels valued, respected, and supported. Discrimination of any kind is not tolerated, and we strive to ensure that every individual has an equal opportunity to succeed and grow, regardless of their gender identity, sexual orientation, disability, race, ethnicity, background, marital status, genetic information, education level, veteran status, national origin, or any other protected status. We do not automatically disqualify applicants with criminal records and will consider each applicant on a case-by-case basis.

We recognize that not all candidates will have every skill or qualification listed in this job description. If you feel you have the level of experience to be successful in the role, we encourage you to apply!

We acknowledge that true diversity and inclusion requires ongoing effort, and we are committed to doing the work required to make our workplace a safe and equitable space for all. Join us in building a community where we can learn from each other, celebrate our differences, and work together.

Personal information that you submit will be used by Demandbase for recruiting and other business purposes. Our Privacy Policy explains how we collect and use personal information.

Personal information that you submit will be used by Demandbase for recruiting and other business purposes. Our Privacy Policy explains how we collect and use personal information.