Customer Success Account Managers (CSAMs) are the primary point of contact for Coupa customers after launch, advising on strategies to maximize the value of the Coupa platform and supporting customers in articulating the value Coupa delivers. They ensure contract renewals, identify and close cross-sell opportunities, and are accountable for revenue growth targets. CSAMs manage customer relationships, monitor performance, develop customer success roadmaps, drive business reviews, build account penetration models, identify expansion opportunities, and coordinate internal resources to provide consistent customer support.