Marketing Manager, Japan
Job Summary
Job Description
- 7+ years of marketing experience
- Strong background in influencer marketing
- Social media management experience
- Native-level Japanese proficiency
- Business-level English skills
- Experience working with Japanese influencers
- Proven project management skills
- Highly motivated and organized
- Interest in the gaming industry or familiarity with Roblox
- Creative guidance for influencers
- Local trend alignment for social media
- Collaboration with global team members
- Working effectively with agencies and external partners
2 skills required
Job Details
Every day, tens of millions of people come to Roblox to explore, create, play, learn, and connect with friends in 3D immersive digital experiences– all created by our global community of developers and creators.
At Roblox, we’re building the tools and platform that empower our community to bring any experience that they can imagine to life. Our vision is to reimagine the way people come together, from anywhere in the world, and on any device. We’re on a mission to connect a billion people with optimism and civility, and looking for amazing talent to help us get there.
A career at Roblox means you’ll be working to shape the future of human interaction, solving unique technical challenges at scale, and helping to create safer, more civil shared experiences for everyone.
We’re looking for a Marketing Manager who is passionate about building strong local brand presence and driving impact through influencer marketing and local campaigns in Japan. In this role, you will lead influencer partnerships and support broader marketing initiatives that drive awareness and user growth.
This role will report to the Marketing Lead, Japan, and is based in our Tokyo office in a hybrid model.
You Will
- Build and manage relationships with Roblox influencers, including offering proactive support and creative guidance.
- Plan and execute influencer-driven campaigns, from ideation to coordination.
- Lead content planning and day-to-day operations for Roblox Japan’s social media channels, ensuring alignment with our brand and local trends
- Report to APAC Marketing Lead
You Have
- 7+ years of experience in marketing, ideally with a strong background in influencer marketing and social media management.
- Native-level Japanese proficiency to create and localize marketing assets, and business-level English skills to collaborate with global team members and navigate internal documentation.
- Hands-on experience working with Japanese influencers as part of brand campaigns or partnerships.
- Proven track record of managing projects and working effectively with agencies and external partners.
- Highly motivated, organized, and capable of working across teams and stakeholders in a fast-paced environment.
- A strong interest in the gaming industry and/or familiarity with Roblox
Roles that are based in our San Mateo, CA Headquarters are in-office Tuesday, Wednesday, and Thursday, with optional in-office on Monday and Friday (unless otherwise noted).
Roblox provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws. Roblox also provides reasonable accommodations for all candidates during the interview process.
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