Senior APAC Marketing Manager

1 Month ago • 7 Years + • Marketing

Job Summary

Job Description

Join our APAC Grow Marketing team, a flat, collaborative environment where your ideas matter. You’ll work closely with a global team to drive marketing across the countries, leading full-funnel, data-driven campaigns from strategy to execution. With your creativity, analytical mindset, and deep understanding of digital marketing and ad tech, you'll shape impactful campaigns and deliver real business results. If you thrive in cross-cultural teams and want the freedom to test, learn, and grow, this is your stage.
Must have:
  • Led and optimized marketing operations, tools, and lead tracking systems across the APAC region.
  • Partnered with cross-functional teams to monitor real-time performance and analyze data.
  • Supported PMM and localization initiatives in collaboration with product and business teams.
  • Delivered local marketing programs in Vietnam, including events, partnerships, and community engagement.
Good to have:
  • Experience in ad tech product marketing
  • Vietnamese language skills

Job Details

The opportunity

Join our APAC Grow Marketing team, a flat, collaborative environment where your ideas matter. You’ll work closely with a global team to drive marketing across the countries, leading full-funnel, data-driven campaigns from strategy to execution.

With your creativity, analytical mindset, and deep understanding of digital marketing and ad tech, you'll shape impactful campaigns and deliver real business results. If you thrive in cross-cultural teams and want the freedom to test, learn, and grow, this is your stage.

What you'll be doing

  • Marketing Operations: Led and optimized marketing operations, tools, and lead tracking systems across the APAC region to improve efficiency and alignment.
  • Data Analysis: Partnered with cross-functional teams to monitor real-time performance and analyze data, leveraging tools to drive strategy optimization.
  • GTM Execution: Supported PMM and localization initiatives in collaboration with product and business teams.
  • Vietnam Field Marketing: Delivered local marketing programs in Vietnam, including events, partnerships, and community engagement initiatives.

What we're looking for

  • Fluent in English and Chinese, 7+ years’ experience in product marketing, digital marketing, and marketing operations, with a strong focus on B2B, funnel strategies, and cross-channel campaign execution across the APAC region.
  • Strong analytical mindset, Strong data analysis and management capabilities, with hands-on experience using data and marketing tools to conduct in-depth analysis, build dynamic dashboards, and deliver actionable insights that drive effective marketing decisions.
  • Data-driven and detail-oriented, with hands-on experience managing campaigns across Google Ads and Salesforce/Eloqua ecosystems.
  • Deep understanding of the ad tech and digital advertising industry, with a solid grasp of developer ecosystems — including performance marketing metrics, tools, and optimization best practices.
  • Collaborative and proactive team player with strong communication skills and a continuous learning mindset; able to work effectively with cross-functional teams to deliver results efficiently.

You might also have

  • Experience in ad tech product marketing is a strong advantage.
  • Vietnamese language skills are considered a strong plus.

Additional information

  • Relocation support is not available for this position.
  • Work visa/immigration sponsorship is not available for this position

Life at Unity

Unity [NYSE: U] is the leading platform to create and grow games and interactive experiences. Creators, ranging from game developers to artists, architects, automotive designers, infrastructure experts, filmmakers, and more, use Unity to bring their imaginations to life across multiple platforms, from mobile, PC, and console, to spatial computing.

As of the third quarter of 2024, more than 70% of the top 1,000 mobile games were made with Unity, and in 2024, Made with Unity applications had an average of 3.7 billion downloads per month. For more information, please visit Unity

.

Unity is an equal opportunity employer committed to fostering an inclusive, innovative environment with the best employees. Therefore, we provide employment opportunities without regard to age, race, color, ancestry, national origin, disability, gender, or any other protected status in accordance with applicable law. If you have a disability that means there are preparations or accommodations we can make to help ensure you have a comfortable and positive interview experience, please fill out this form

to let us know._

This position requires the incumbent to have a sufficient knowledge of English to have professional verbal and written exchanges in this language since the performance of the duties related to this position requires frequent and regular communication with colleagues and partners located worldwide and whose common language is English.

Headhunters and recruitment agencies may not submit resumes/CVs through this website or directly to managers. Unity does not accept unsolicited headhunter and agency resumes. Unity will not pay fees to any third-party agency or company that does not have a signed agreement with Unity.

Your privacy is important to us. Please take a moment to review our Prospect

and Applicant

Privacy Policies. Should you have any concerns about your privacy, please contact us at DPO@unity.com._

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