Marketing Operations Application Specialist - Marketo
Job Summary
Job Description
The Marketing Operations Application Specialist will partner with marketing leadership to drive go-to-market objectives and optimize campaigns. Responsibilities include leading strategic initiatives for improved scalability, efficiency, and agility. The specialist will analyze data, identify trends, and recommend plans of action. The role involves process optimization, sales productivity enhancement, and the management of sales tools. It also requires collaboration with cross-functional teams, developing go-to-market strategies, and project scoping. A successful candidate will also hire, develop, and lead a team.
Must have:
- 6+ years of experience in marketing operations
- Experience in training and mentoring others
- Experience in building repeatable processes
- Strong project management skills
5 skills required
Job Details
About Bazaarvoice
At Bazaarvoice, we create smart shopping experiences. Through our expansive global network, product-passionate community & enterprise technology, we connect thousands of brands and retailers with billions of consumers. Our solutions enable brands to connect with consumers and collect valuable user-generated content, at an unprecedented scale. This content achieves global reach by leveraging our extensive and ever-expanding retail, social & search syndication network. And we make it easy for brands & retailers to gain valuable business insights from real-time consumer feedback with intuitive tools and dashboards. The result is smarter shopping: loyal customers, increased sales, and improved products.
The problem we are trying to solve : Brands and retailers struggle to make real connections with consumers. It's a challenge to deliver trustworthy and inspiring content in the moments that matter most during the discovery and purchase cycle. The result? Time and money spent on content that doesn't attract new consumers, convert them, or earn their long-term loyalty.
Our brand promise : closing the gap between brands and consumers.
Founded in 2005, Bazaarvoice is headquartered in Austin, Texas with offices in North America, Europe, Asia and Australia.
It’s official: Bazaarvoice is a Great Place to Work in the US , Australia, India, Lithuania, France, Germany and the UK!
About the Role:
Bazaarvoice is looking for a MarketingOperations lead to serve as a strategic business partner to top-line Marketing leadership. In this role, you'll be a key partner and leverage a mixture of strategy and execution skills to support our multiple levels of the global Marketingorganization to leveragetechnology to drive our go-to-market objectives, optimizeCampaigns, and keeping data flowing across applications. As a Marketing Operations lead, you'll partner with the CMO and Marketing leadership to capture and execute on feedback troubleshoot, and work with analytics counterparts to uncover business insights and results.
Primary Responsibilities:
Lead strategic initiatives to improve the scalability, agility, and efficiency of the Bazaarvoice revenue operating model in its ability to identify, design, deliver, and improve solutions to our customers' business problems
Proactively drive continuous improvement via process and tools optimization, process, or development of new process/policies that will drive sales productivity and scale as the organization grows
Partner and network with the Insights & Data team to identify trends in the business and drive the dialogue, storytelling, and recommended plans of action with our Revenue Leaders
Ability to understand high-level sales strategies, translate them into system and process requirements, and ensure local execution and business impact
Complete qualitative and quantitative analysis as required to identify root cause deficiencies in the operating model or to track the effectiveness of improvements
Enhance sales productivity by enabling the team to work smarter by simplifying processes and evaluating new sales automation tools to implement
Own portfolio of sales tools & technologies; responsible for crafting a short-and-long term vision of how to optimize and add to the tools portfolio in order to drive sales efficiency and effectiveness
Coordinate with Global Enablement to define and deliver training to facilitate the adoption of new field processes resulting from Business Operations initiatives
Evaluate complicated, cross-functional objectives by developing frameworks to assess trade-offs, leveraging data to ensure balanced decision-making and development of cohesive go-to-market strategy.
Drive creation of operating models including cross-functional roles and responsibilities and engagement guidelines (i.e., generalist versus specialist, existing sales team versus new sales team, etc).
Conduct scoping of projects with stakeholders to understand business requirements, level of effort, owners, and timelines
Hire, develop, and lead an inclusive, engaged, and high performing team
About You:
6+ years of related experience such as in Marketing operations, business operations, or other operations experience with demonstrated success in process improvement
Demonstrated ability to train and mentor others required and/or previous people management experience. Loves to help make others successful
History of building repeatable processes, dealing with ambiguity, etc. (Consulting background a plus)
Strong project management experience with demonstrated ability to effectively manage time, prioritize tasks and work within deadlines with little supervision
Ability to frame business problems and communicate insights with a bias towards action
Passionate for designing and constantly improving sales processes
Strong organizational skills and process orientation
Proactive and self-motivated with the ability to work both independently & in a team environment
Strong work ethic, desire to learn, and a drive to excel.
Resourceful: takes initiative to get things done without excuse
Execution driven: focus on what matter, data driven and get things done
#LI-Hybrid#LI-CK1
Why join Bazaarvoice?
Customer is key
We see our own success through our customers’ outcomes.
We approach every situation with a customer first mindset.
Transparency & Integrity Builds Trust
We believe in the power of authentic feedback because it’s in our DNA.
We do the right thing when faced with hard choices. Transparency and trust accelerate our collective performance.
Passionate Pursuit of Performance
Our energy is contagious, because we hire for passion, drive & curiosity.
We love what we do, and because we’re laser focused on our mission.
Innovation over Imitation
We seek to innovate as we are not content with the status quo.
We embrace agility and experimentation as an advantage.
Stronger Together
We bring our whole selves to the mission and find value in diverse perspectives.
We champion what’s best for Bazaarvoice before individuals or teams.
As a stronger company we build a stronger community.
Commitment to diversity and inclusion
Bazaarvoice provides equal employment opportunities (EEO) to all team members and applicants according to their experience, talent, and qualifications for the job without regard to race, color, national origin, religion, age, disability, sex (including pregnancy, gender stereotyping, and marital status), sexual orientation, gender identity, genetic information, military/veteran status, or any other category protected by federal, state, or local law in every location in which the company has facilities. Bazaarvoice believes that diversity and an inclusive company culture are key drivers of creativity, innovation and performance. Furthermore, a diverse workforce and the maintenance of an atmosphere that welcomes versatile perspectives will enhance our ability to fulfill our vision of creating the world’s smartest network of consumers, brands, and retailers.
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