Digital Marketing Specialist
Job Summary
Job Description
As the Digital Marketing Specialist for Gojek's market in Indonesia (Jakarta), you will be crucial in creating and executing strategic digital marketing campaigns to improve brand presence and user acquisition. You will use your expertise in digital platforms and consumer behavior to build compelling channel strategies and oversee their rollout across various platforms. Your analytical skills will be essential for evaluating campaign performance and optimizing strategies for maximum impact. This position offers a chance to lead marketing initiatives in a vibrant and rapidly changing market.
Must have:
- 3+ years of digital marketing experience
- Proficiency in Google Adwords, Meta, TikTok Ads
- Google Analytics & Data Studio/Looker
- Strong analytical, communication, and problem-solving skills
- Bachelor's degree in Marketing or related field
- Fluency in English
5 skills required
Job Details
About the Role
As the Digital Marketing Specialist for Gojek's market, based in Indonesia (Jakarta), you'll be pivotal in devising and executing strategic digital marketing campaigns to bolster brand presence and drive user acquisition. Leveraging your expertise in digital platforms and consumer behavior, you'll craft compelling channel strategy and oversee its dissemination across various platforms. Your analytical prowess will be instrumental in assessing campaign performance and optimizing strategies for maximum impact. This role offers a unique opportunity to spearhead marketing initiatives in a dynamic and rapidly evolving market landscape.
What Will You Do
- Devise and implement tailored digital marketing strategies for GoCorp & Transport SG
- Analyze market trends to identify growth opportunities and refine strategies accordingly
- Collaborate cross-functionally to ensure alignment with business goals
- Monitor and evaluate campaign performance to drive optimization
- Stay updated on industry trends and technologies to drive innovation
- Manage relationships with external partners and agencies to support initiatives
- Contribute to overarching marketing strategies and brainstorming sessions.
What Will You Need
- 3+ years of digital marketing experience
- Proficiency in digital marketing tools and platforms such as Google Adwords, Meta, TikTok Ads, Google Analytics & Data Studio/Looker
- Strong analytical, communication, and problem-solving skills
- Bachelor's degree in Marketing, Communications, or related field
- Fluency in English.
About the Team
Our team is a mix of folks from different backgrounds like marketing, business, engineering, product, finance design, and more. We're spread out across Indonesia, India, and Singapore. In the Transport division at Gojek, we're all about keeping things running smoothly from the inside out. We focus on fueling the business by solving challenges, generating demand, optimizing supply, and running effective promotions and campaigns to drive revenue growth. In essence, we ensure smooth operations and keep the business moving forward. Our primary role involves developing and overseeing business strategies for the broader Gojek market.
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About The Company
GoTo is the largest technology group in Indonesia, combining on-demand and financial services through the Gojek and GoTo Financial brands. It is the first platform in Southeast Asia to host these two essential use cases in one ecosystem, capturing a majority of Indonesian consumer household expenditure.
GoTo’s mission is to “Empower Progress” by offering an unparalleled selection of goods and services through a comprehensive merchant and partner network and promoting financial inclusion through its leading payments and financial services business.
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