[Pearl Abyss Europe] Marketing Manager

3 Months ago • 2 Years + • Marketing

Job Summary

Job Description

The Marketing Manager at Pearl Abyss Europe will develop and execute integrated marketing plans for games, both active and in pre-production. Responsibilities include creating marketing forecasts and presentations, identifying value propositions, writing creative briefs, developing user acquisition strategies, and optimizing marketing funnels. The role requires strong collaboration with internal and external teams, including the local team and headquarters, to ensure synergistic marketing efforts across regions. The ideal candidate possesses 2+ years of experience in GaaS videogame marketing, fluency in English, and a deep understanding of free-to-play KPIs. They should also have experience across multiple platforms (PC, Xbox, PlayStation, iOS, Android) and be comfortable with day-to-day execution and optimization.
Must have:
  • 2+ years GaaS videogame marketing experience
  • Fluent in English (C1 or higher)
  • Understanding of marketing best practices
  • Experience with live operations products
  • Deep understanding of free-to-play KPIs
  • Strong influencing and communication skills
Perks:
  • 25 days Paid Leave
  • Relocation allowance
  • Public Transport Expenses Coverage (€400/month)
  • Lifestyle Wallet (€150/month)
  • Personal & Professional Growth Wallet (€1,200/year)
  • Monthly Health Care Allowance (€100/month)
  • Special Benefits (€600/year)
  • Sponsored Lunch
  • Free Snacks and Refreshments
  • Healthy Lifestyle Support

Job Details



Responsibilities

  • Develop and execute integrated marketing plans for both active and pre-production games.
  • Provide detailed marketing forecasts and management presentations
  • Identify value propositions and key messages increase player retention
  • Write creative briefs for internal and external parties to ensure consistent messaging across all channels
  • Create internal User Acquisition Marketing strategies, including planning, efficiency analyses and execution phases.
  • Ensure goals and incentives are aligned across a variety of teams and platforms
  • Make recommendations on funnel optimization, flow development, efficiency improvements and overall budgeting and targeting.
  • Provide bridging support with the local Marketing team and HQ to synergize business and marketing interests across regions.



Required Qualifications

  • 2+ years of experience in (GaaS) videogames marketing with a shown background of success and results
  • Fluent in English (C1 or higher)
  • Solid understanding of marketing best practices.
  • Experience working with live operations products across a variety of platforms (PC, Xbox, PlayStation, iOS, and Android).
  • Deep understanding of free-to-play acquisition, retention, and monetization key performance indicators (KPIs).
  • Working with consumer insights, positioning, go to market plans and overseeing execution.
  • Experience in - and desire to- performing day-to-day execution and optimization activities.
  • Strong influencing skills; effective cross-functional driver.
  • Outstanding written and oral communication skills.
  • Able to relocate to the Netherlands



Work Information

  • Contract type: minimum one year contract (1-month probationary period) with the possibility of extension depending on performance.
  • Visa sponsored by the company (depending on candidate qualifications)
  • Location: Pearl Abyss Europe (Amsterdam Area, the Netherlands)



Benefits
  • 25 days of Paid Leave based on full-time employment
  • Relocation allowance
  • Public Transport Expenses Coverage - maximum €400/month
  • Lifestyle Wallet - Gift Cards worth €150/month
  • Personal and Professional Growth Wallet - €1,200/year.
  • Monthly Health Care Allowance - €100/month.
  • Special Benefits for birthdays and summer- and winter holidays - €600/year
  • Sponsored Lunch in the office
  • Free Snacks and Refreshments
  • Healthy Lifestyle Support



Pearl Abyss Europe B.V. is an equal opportunity employer committed to creating a diverse and inclusive workplace environment. Pearl Abyss Europe B.V. adheres to the EU's GDPR, including the protection of personal data. Personal information will not be disclosed to unauthorized parties and only the information you provide will be utilized during the recruitment process.




Similar Jobs

Google - Senior Account Executive, Retail, Large Customer Sales

Google

Chicago, Illinois, United States (On-Site)
1 Week ago
Google - Global Pixel Launch Lead, Foldables, 1P Goods

Google

Mountain View, California, United States (On-Site)
2 Weeks ago
Next Level Business Services - Oracle Functional Business Analyst

Next Level Business Services

San Francisco, California, United States (On-Site)
6 Months ago
Activision - Principal Level Designer

Activision

Warsaw, Masovian Voivodeship, Poland (On-Site)
4 Weeks ago
Scientific Games  - Product Innovation & Development Specialist

Scientific Games

Alpharetta, Georgia, United States (On-Site)
1377 Years ago
ByteDance - Lark APAC Integrated Marketing Intern

ByteDance

Singapore (On-Site)
2 Weeks ago
Inwave - Mobile Game Digital Marketing

Inwave

(On-Site)
2 Months ago
Meta - Director, Business Marketing Insights

Meta

San Francisco, California, United States (On-Site)
5 Months ago
The Walt Disney Company - Digital Marketing Intern

The Walt Disney Company

Milan, Lombardy, Italy (On-Site)
1 Week ago

Get notifed when new similar jobs are uploaded

Similar Skill Jobs

Moloco - Sales Development Representative

Moloco

New York, New York, United States (On-Site)
5 Hours ago
Diligent - Technical Support Specialist

Diligent

Bengaluru, Karnataka, India (On-Site)
1 Day ago
Treck - Service Lead

Treck

Edinburgh, Scotland, United Kingdom (On-Site)
22 Hours ago
Lionbridge Games - Games Tester

Lionbridge Games

Mexico City, Mexico City, Mexico (On-Site)
2 Months ago
Trendyol - Pricing Data Analyst

Trendyol

Maslak, İstanbul, Türkiye (Hybrid)
6 Months ago
Canonical - Desktop and Embedded Linux Field Engineer

Canonical

Taipei City, Taiwan (On-Site)
7 Hours ago
Games For Love - Volunteer GFL Outreach Manager

Games For Love

Lynnwood, Washington, United States (Remote)
8 Months ago
Netflix - Post-Production Coordinator, CEE

Netflix

Warsaw, Masovian Voivodeship, Poland (On-Site)
1 Week ago
Netflix - Manager/Counsel, Business and Legal Affairs - Original Series // Drama

Netflix

Los Angeles, California, United States (On-Site)
2 Weeks ago

Get notifed when new similar jobs are uploaded

Jobs in Amsterdam, North Holland, Netherlands

Tesla - Fulfillment Analyst EMEA - Energy Products

Tesla

North Brabant, Netherlands (On-Site)
2 Months ago
Playtika - Youda - R&D Group Manager

Playtika

Netherlands (Hybrid)
2 Weeks ago
Corsair - Logistics Coordinator

Corsair

Almere, Flevoland, Netherlands (On-Site)
2 Weeks ago
Tesla - Managing Counsel, Benelux Litigation

Tesla

North Holland, Netherlands (On-Site)
2 Months ago
Tesla - Service Technician Apprenticeship

Tesla

South Holland, Netherlands (On-Site)
2 Months ago
Tesla - Software Distributed Systems Engineer

Tesla

North Holland, Netherlands (On-Site)
2 Months ago
Netflix - Travel & Expense Specialist

Netflix

Amsterdam, North Holland, Netherlands (On-Site)
2 Weeks ago
Netflix - Director, Data Privacy & Security Legal - EMEA

Netflix

Amsterdam, North Holland, Netherlands (On-Site)
2 Weeks ago
PwC - Senior (Manager) Kwantitatief Consultant Pensioen

PwC

Amsterdam, North Holland, Netherlands (Hybrid)
7 Months ago
Tesla - Mobile Service Technician

Tesla

Gelderland, Netherlands (On-Site)
2 Months ago

Get notifed when new similar jobs are uploaded

Marketing Jobs

Ubisoft - Global Brand Manager

Ubisoft

Paris, Île-de-France, France (Hybrid)
3 Days ago
Assystems - Ingénieur CAO  H/F

Assystems

Courbevoie, Île-de-France, France (Hybrid)
6 Months ago
Google - Senior Account Manager, Large Customer Sales, Fintech

Google

Bengaluru, Karnataka, India (On-Site)
2 Weeks ago
WebFX - Copywriter (Digital Marketing & B2B)

WebFX

United Kingdom (Remote)
2 Months ago
Google - Accelerated Growth Consultant, GCS

Google

Dublin, County Dublin, Ireland (On-Site)
2 Weeks ago
Google - Account Manager, Gaming, Large Customer Sales

Google

Shanghai, Shanghai, China (On-Site)
2 Days ago
ByteDance - Procurement Manager - Marketing, LATAM

ByteDance

State Of São Paulo, Brazil (On-Site)
2 Weeks ago
Assystems - Ingénieur études mécaniques H/F

Assystems

Pierrelatte, Auvergne-Rhône-Alpes, France (On-Site)
6 Months ago
Niantic - Emerging Markets Manager, LATAM

Niantic

San Francisco, California, United States (Hybrid)
4 Months ago
The Walt Disney Company - Associate Manager, Ad Operations

The Walt Disney Company

Santa Monica, California, United States (On-Site)
3 Days ago

Get notifed when new similar jobs are uploaded