Marketing Manager, Microsoft Ads

At eBay, we're more than a global ecommerce leader — we’re changing the way the world shops and sells. Our platform empowers millions of buyers and sellers in more than 190 markets around the world. We’re committed to pushing boundaries and leaving our mark as we reinvent the future of ecommerce for enthusiasts.

Our customers are our compass, authenticity thrives, bold ideas are welcome, and everyone can bring their unique selves to work — every day. We're in this together, sustaining the future of our customers, our company, and our planet.

Join a team of passionate thinkers, innovators, and dreamers — and help us connect people and build communities to create economic opportunity for all.

About the team and the role:

We are seeking a dedicated Marketing Business Analyst to shape and implement our global Paid Search strategy. You will tasked with driving day-to-day operations, reporting, budgeting, and optimization of eBay’s Microsoft Ads Shopping & Text Ad campaigns within the Global Marketing team. Microsoft Ads is a significant & growing part of eBay’s broader Performance Marketing organization and stands as one of the key potential growth drivers for the business. With unmatched inventory eBay is unique among online retailers, and with huge scale comes substantial marketing investments to connect sellers and buyers. Our mission is to 1) develop efficiencies through continuous testing and scale, 2) mature standard processes across markets and 3) strategically invest in platforms and tools to improve operations. This is a phenomenal opportunity for an individual who is diligent, enjoys working with a hard working team, is methodical, takes ownership, and can quickly synthesize critical metrics.

What you will accomplish:

• Campaign execution, optimization, and ongoing monitoring
• Define/lead campaign objectives in a fast paced, constantly evolving environment
• Analyze campaign performance, contextualize trends, spot outliers, opportunities for improvement
• Influence campaign strategy – staying aligned and working towards achievable outcomes
• Work with cross-functional teams to apply expertise, decipher technical requirements and inform solutions
• Collaborate with business stakeholders to establish clear marketing goals and results
• Ad hoc issue investigation and quantification of business impact
• Communicate results consistently and clearly
• Contribute to test ideation – hypothesis, measurement, design
• Build and organize regular reporting documents and status updates

Top 3 Skills

• Data Analytics -- Strong data mining skills, proficient with Excel, SQL, adept at data visualization & problem solving with a data-first approach
• Project Management -- Experience with planning and leading projects end-to-end
• Campaign Management – Experience with setup and day to management of marketing campaigns within Microsoft Ads

What you will bring:

• Bachelor’s degree in business, finance, applied mathematics or related field preferred
• 2-5 years professional experience
• General knowledge of Paid Search Marketing a plus
• Ability to conceptualize business problems and solving them through data analysis
• Curious in nature and enjoys sleuthing data to identify insights
• Works well independently while maintaining collaborative relationships with team
• Strong oral and written communication skills – comfortable presenting to groups
• Strong personal work ethic, including personal initiative and ownership
• Ability to lead multiple projects simultaneously and balance priorities
• Experience with SQL scripting and self-serving on data from multiple data platforms
• Working knowledge of analysis techniques -- regression, clustering, prediction
• Hands on experience with R, Scala, Python or equivalent tools a plus
• Microsoft Ads, AdWords & other online marketing platform experience a plus

Benefits are an essential part of your total compensation for the work you do every day. Whether you’re single, in a growing family, or nearing retirement, eBay offers a variety of comprehensive and competitive benefit programs to meet your needs. Including maternal & paternal leave, paid sabbatical, and plans to help ensure your financial security today and in the years ahead because we know feeling financially secure during your working years and through retirement is important.

Here at eBay, we love creating opportunities for others by connecting people from widely diverse backgrounds, perspectives, and geographies. So, being diverse and inclusive isn’t just something we strive for, it is who we are, and part of what we do each and every single day. We want to ensure that as an employee, you feel eBay is a place where, no matter who you are, you feel safe, included, and that you have the opportunity to bring your unique self to work. To learn about eBay’s Diversity & Inclusion click here: https://www.ebayinc.com/company/diversity-inclusion/

The base pay range for this position is expected in the range below:

$84,800 - $146,900

Base pay offered may vary depending on multiple individualized factors, including location, skills, and experience. The total compensation package for this position may also include other elements, including a target bonus and restricted stock units (as applicable) in addition to a full range of medical, financial, and/or other benefits (including 401(k) eligibility and various paid time off benefits, such as PTO and parental leave). Details of participation in these benefit plans will be provided if an employee receives an offer of employment.

If hired, employees will be in an “at-will position” and the Company reserves the right to modify base salary (as well as any other discretionary payment or compensation program) at any time, including for reasons related to individual performance, Company or individual department/team performance, and market factors.

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eBay is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, national origin, sex, sexual orientation, gender identity, veteran status, and disability, or other legally protected status. If you have a need that requires accommodation, please contact us at talent@ebay.com. We will make every effort to respond to your request for accommodation as soon as possible. View our accessibility statement to learn more about eBay's commitment to ensuring digital accessibility for people with disabilities. It is unlawful in Massachusetts to require or administer a lie detector test as a condition of employment or continued employment. An employer who violates this law shall be subject to criminal penalties and civil liability.